ọkunrin jo'gun 20% siwaju sii lori apapọ ju awọn obirin ta aami titun awọn ọja on eBay, shedding ina on daku siwaju eyi ti o ni ipa ifẹ si iwa
Obirin ti o ta oja online le nkqwe bu ga owo ti o ba ti nwọn ba wa ni setan lati ṣe ọkan ti o rọrun tweak si wọn ipolowo: dibọn ti won wa ni ọkunrin.
Awọn wIwA farahan lati a iwadi ti se awari wipe on apapọ ọkunrin mina 20% diẹ ẹ sii ju awọn obirin nigba ti won ta aami titun awọn ọja on eBay.
Awọn ipada han lati wa lati kan ifarahan fun gbogbo awon ti onra – ati ọkunrin ati obinrin – lati pese kere fun awọn ohun kan fi soke fun titaja ni online ọjà nigba ti awọn eniti o jẹ obirin kan.
"A o ti ṣe yẹ lati wa a gboro, ṣugbọn a ni won ya ni bii, paapa nitori awọn tobi si ipa wà fun titun awọn ọja ibi ti obirin ati awọn ọkunrin ti wa ni ta gangan ohun kanna,"Wi Tamari Kricheli-Katz, a sociologist ni Tel Aviv University.
Awọn esi ti wa ni ro lati ta ina lori daku siwaju ti o ni ipa awon eniyan ifẹ si iwa. Ọkan ṣee ṣe alaye, dide nipasẹ awọn onkọwe, ni wipe awon eniyan unwittingly fi diẹ iye to awọn ọja ohun ini nipasẹ ọkunrin ju awọn obirin, yori o pọju ti onra to idu siwaju sii.
Ti o ba ti iwadi ti wa ni lona soke nipa siwaju iwadi, o yoo jẹ ọkan ninu awọn akọkọ lati fi pẹlu gidi ọja data bi o aidogba ati iyasoto fi awon obirin ni a dédé daradara ninu awọn online ọjà.
Kricheli-Katz ati okowo iru Regev atupale US tita ti 420 julọ gbajumo awọn ọja lati ni kikun ibiti o ti eBay isori laarin 2009 ati 2012. Nwọn si ri wipe awon obirin ṣe soke fere a mẹẹdogun ti olùtajà ni eko, ati awọn ti o pelu nini kere ta iriri, nwọn gbadun dara reputations bi olùtajà.
Awọn nibi ipada ṣe ni owo san fun oja je eri ni lo awọn ọja bi daradara bi titun, ṣugbọn awọn aafo wà jina kere. lori apapọ, onra san obinrin 97% ti awọn owo ti won ti san ọkunrin fun kanna secondhand awọn ohun. Aafo le jẹ kere nitori awọn irẹjẹ lodi si awọn obirin ti wa ni fere aiṣedeede nipa ti onra nini diẹ ẹ sii igbekele ninu obirin awọn apejuwe ti secondhand awọn ohun, awọn oluwadi kọ ninu akosile Science mura lati.
Tilẹ eBay olùtajà ma ko sọ wọn iwa lori ojula, the researchers ran a separate experiment which showed that sellers’ usernames, and the items they sold, was an accurate guide. “If I’m selling an iPhone, but also my shoes and a purse, it’ll be relatively easy to identify me as a woman,” said Kricheli-Katz. “And the more items I sell, the more accurately people can categorise me.”
To test their suspicion that buyers paid less to women than men simply because of their gender, the duo ran an online experiment. They asked people to declare how much they would pay for a $100 Amazon voucher. When the voucher was offered by “Brad”, the bids were higher than when it was offered by “Alison”.
The results show that, lori apapọ, women fared worse at the online market. But a delve into the data reveals some upsides for female vendors. In certain categories, women typically sold the same items for more than men did. A particular model of Barbie sold for 16% more to women vendors, while pet food, inexplicably, sold for 20% diẹ. Ti a ba tun wo lo, men made a whopping 270% more when selling a Nintendo Wii, 30% more on a thermal printer, ati 20% more on golf balls. A folding knife sold for 61% less when sold by a woman than a man. “You don’t want to be a woman selling that,” said Regev.
All of which leaves the question of what a woman’s to do. One strategy the researchers have heard is for women to adopt a male username on eBay and sell one item at a time to help conceal their gender. But neither Kricheli-Katz nor Regev are fans of that approach. “We don’t want to be living in a world where people hide their gender. It might seem like a good strategy, but we should be reducing this gap in other ways,” said Kricheli-Katz.
“A better strategy is for buyers to look for women sellers and to buy from them,” said Regev. “They can get better prices, but at the same time, more bidding on the women’s products will help to narrow the gap.” Better still, pay the women the same price as male vendors.
“What we really hope is that by making people more aware of these unconscious biases, maybe over time the gap will narrow,” said Kricheli-Katz. To make matters worse, women typically paid more than men for the products they bought on eBay.
In the journal the authors raise questions about other marketplaces where the sex of vendors is never in doubt: “As a policy, eBay does not explicitly state the gender of its users. Ṣugbọn, men and women are easily gender-categorised by other users. We suspect that even greater divergences are present in other product markets where gender is always known,"Nwọn kọ.
guardian.co.uk © Guardian News & Media to Lopin 2010