וועב פעלד נאָמען רעוואָלוציע קען שלאָגן טריידמאַרק פאַרטיידיקונג

Web domain name revolution could hit trademark defence
Domain Name Extensions

דאָמאַין נאמען עקסטענסיאָנס (Photo קרעדיט: די באָאָקליגהט)

די מאַסע יקספּאַנשאַן פון אינטערנעץ פעלד נעמען קען אָנמאַכן כאַוואַק פֿאַר די פאַרטיידיקונג פון טריידמאַרקס אין סייבערספּייס, די א ס מחשבה 'דיגע אייגענטום גוף געווארנט אויף מאנטאג.

“מיר האָבן דעם ויסערגעוויינלעך יקספּאַנשאַן וואָס איז געגאנגען אויף,” געזאגט Francis גוררי, קאָפּ פון די וועלט ינטעללעקטואַל פּראָפּערטי ארגאניזאציע (וויפּאָ), וואָס אָוווערסיז גלאבאלע כּללים קעגן סיבערסקוואַטטינג.

“וואָס איז געגאנגען צו האָבן אַ פּראַל, וואָס איז מסתּמא צו זיין באַטייַטיק, אויף טריידמאַרק שוץ. די פּינטלעך נאַטור פון די פּראַל, מיר זענען נישט זיכער פון אין דעם בינע, אָבער עס איז מסתּמא צו זיין באַטייַטיק און דיסראַפּטיוו,” גוררי דערציילט רעפּאָרטערס.

“טראַדעמאַרק אָונערז זענען זייער זארגן וועגן די פּראַל אַז דעם יקספּאַנשאַן וועט האָבן אויף בראַנדינג סיסטעמס,” ער צוגעגעבן.

Opening the Internet to domain names that go far beyond classics such as .com, .org, .net, .gov, and .edu has been heralded by US-based נעץ overlords the Internet Corporation for Assigned Names and Numbers (ICANN) as the biggest change to the Web since it was created.

There have long been just 22 generic top-level domains (gTLDs), of which .com and .net comprise the lion’s share.

But California-based ICANN has said that the snowballing of the Internetwith some two billion users around the world, half of them in Asiamakes new names essential.

אַרום 1,400 new gTLDs are gradually being put up for grabs, with the first 160 already delegated to various Web registration firms.

The opportunity for misuse of trademarks expands exponentially,” said Gurry, noting that registering a domain name is a cheap, automatic procedure that takes a matter of seconds and does not have a filter to examine whether there is a trademark conflict.

That brings with it the attendant inconvenience of a much greater burden of surveillance on the part of trademark owners,” ער האט געזאגט.

In the initial mix, opened in January, are addresses ending in guru, bike, singles, as well as clothing, holdings, plumbing and ventures.

Other generic terms on the horizon include .football, .flights, .cards and .bid.

The first-ever non-Latin letter domains have also been approved, including the Chinese for “שפּיל”, the Arabic forweb” אָדער “נעץ,” or the Cyrillic for “אָנליין”.

Concern over ‘side effect’ –

Gurry acknowledged that the expansion was meant to ease use of the fast-growing Internet.

So presumably, their reasons for expanding relate to improvement of navigational capacity on the Internet. What we’re concerned is the side effect of the impact that that has on branding systems that are used by consumers for their interaction with commerce,” ער צוגעגעבן.

Trademark owners aggrieved by cybersquattingthe abusive registration of domain names, sometimes in order to sell them back to rights holders or draw consumers to rival productshave the option of turning to WIPO’s arbitration procedure.

אין 2013, 2,585 such cases were filed with WIPO, concerning a record 6,191 individual domain names.

Under international rules, Web registration firms must void the registration of losers in WIPO cybersquatting cases.

The UN body is already hearing its first case concerning a new gTLD, filed in February and pitting a German company against the Dutch registree of the still-inactive website canyon.bike.

Erik Wilbers, director or WIPO’s arbitration arm, said that the vast increase of gTLDs will mean that trademark holders would have to bemuch more focusedin what they challenge.

You cannot keep shooting at everything that moves in an expanding domain name system,” ער האט געזאגט.

מאָקער: afp.com

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