Apple phatlalatsa New iPhone SE

Apple Announces New iPhone SE

Revamped iPhone ya bo5 tlisa khampani fono nyenyane ka ho fetisisa ho fihlela ho ser le 2015 li iPhone 6S, ha a ntse a Catering bakeng sa ba ba batlang e le tse nyenyane tse fono


Tsamaisoa ka Guardian.co.ukSehlooho sena se titled “Apple phatlalatsa iPhone SE: e nyenyane, theko e tlaase smartphone” e ngotsoe ke Samuele Gibbs, etsoe The Guardian ka Mantaha bo21 March 2016 22.43 UTC

Apple e bucked tse amehang-ke-bo molemonyana tšekamelo ea fono 'me ka lokolloa tlhahiso revamped oa iPhone yona 4in ya bo5, le lecha iPhone SE.

E tla ba ea smartphone nyenyane ka ho fetisisa Apple a sehlopha hajwale le smartphone pele oa ho lokolloa le ho skrine e nyenyane ho feta 4.7in ho tloha ka iPhone 6 e ile ea lokolloa ka September 2014.

Greg Joswiak, VP ya sehlahiswa mebaraka bakeng Apple, a re: "Ba bang ba bona ba mpa ba rata lifono tse nyenyane tse. Le 4in fono hangata iPhone ba bona ba pele. Batho ba bang ba ipotsa tsona 'me o ile a kōpa le rōna. Kahoo re ntse u bitsa ea iPhone SE. 4in fono Our matla ka ho fetisisa leha e le neng. "

The iPhone SE - mohlomong harking morao koana ka lebitso ya hau khomputareng u Macintosh SE, e leng o ile a lokolloa ka 1987 - O na le e tšoanang foromo-Ntho e ho 2013 o iPhone ya bo5. E na le tšepe 'meleng, 4a skrine, Li ama ID menoana itlho le e flush lense ya khamera, ho fapana le iPhones Apple fetisisa morao tjena. The fono tla fumaneha bofifi, o mosoeu, khauta 'me a tsoha khauta.

Bokantle ba sesebediswa tšoana sa iPhone ya bo5 empa ka hare e tla ba e tšoanang le ea iPhone 6S, sebelisa Apple a A9 lab, e ladica i NFC le tshehetso bakeng sa Apple Ela le makhulo a matala 12 megapiksele khamera, tumellanong le Apple a 2015 iPhones.

The iPhone ya bo5, thakholoa ka 2013
The iPhone ya bo5, thakholoa ka 2013. Photograph: Marcio Jose Sanchez / AP

The iPhone SE na habeli lokisa matla le ka makhetlo a mane tse Grafiken tshebetso ya iPhone ya bo5, hammoho le bophelo nako e telele betri.

Apple hopes that the smaller smartphone will convince those still using an iPhone 5, 5S or 5C, but who do not want a larger phone of the size of the 4.7in iPhone 6S kapa 5.5in 6S Plus, to upgrade. Cook estimates that 60% of those using Apple’s smaller iPhones have not yet upgraded to an iPhone 6 or newer, meaning there is a large potential market waiting to be tapped.

Larger smartphone screens have proved popular and have allowed manufacturers to add more features supported by larger batteries, Apple a iPhone with its 4.7in screen is remained one of the smallest.

As a smaller, premium smartphone, the new iPhone SE has little in the way of competition. Only Sony produces a widely available flagship smartphone with a smaller screen, le 4.6in Xperia Z5 Compact. Other smaller phones made by Motorola, HTC and Samsung are cut-down, cheaper versions with poorer components that target a more budget-conscious section of the market.

Whether there is still demand for a smaller premium-priced smartphone remains to be seen. The downward pressure on price has meant decent smartphones now cost as little as £130, with features similar to top-end models costing four times their price.

etsoe Apple, the iPhone SE represents a way to target a more cost-sensitive market without stooping to budget levels. In the past the company has used older models of the iPhone, maintaining the 2012 iPhone 4S for sale until the release of the iPhone 6 a 2014, and previous models before that. But selling older smartphones concurrently with new models has added to the company’s burden to maintain smartphone updates for longer, which it typically does for at least three years after release.

The iPhone SE, with internals similar to an iPhone 6S but at a lower price, is easier to cater for with software updates because it reduces the number of hardware variants Apple has to support.

The iPhone SE will be released on 31 March, with pre-orders starting 24 March, costing from $399 ka US, or £359 in the UK, for 16GB of storage; $499 ka US, or £439 in the UK, with 64GB of storage.

guardian.co.uk © Guardian News & Media Limited 2010

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