BlackBerry kusiya Mafoni !

BlackBerry To Stop Making Phones !

Canada kampani mosinthana kuganizira kuti mapulogalamu popeza anavutika kupikisana monga Intaneti m'manja kusankha touchscreens


Zoyendetsedwa ndi Guardian.co.ukNkhaniyi lotchedwa “BlackBerry kusiya mafoni” linalembedwa ndi Angela Monaghan, pakuti The Guardian Lachitatu 28 September 2016 15.05 UTC

BlackBerry ndi kutseka pansi foni yake malonda pambuyo 14 zaka yopanga handsets.

zipangizo za kampani ina munali foni ya kusankha kwa ogwira, kupereka mwayi maimelo paulendowu, koma BlackBerry anavutika kukhala ndi mpikisano kwa Otsutsa Apple ndi Samsung monga Intaneti m'manja kwambiri kusankha touchscreens.

The kampani Canada tsopano moganizira kupanga mapulogalamu ndipo outsource kupanga hardware makampani ena.

John Chen, kampani wamkulu tcheyamani ndipo Mkulu, anati: "Ife moganizira mapulogalamu chitukuko, kuphatikizapo chitetezo ndi ntchito. kampani akufuna kuthetsa zonse za mkati hardware chitukuko ndipo outsource kuti ntchito zibwenzi. Zimenezi zimatithandiza kuchepetsa amafuna likulu ndi patsogolo kubwerera pa likulu padera. "

Chen anati kale chaka chino kuti adziwe ndi September ngati imfa kupanga foni yakumanja bizinesi ayenera kukhala yopindulitsa.

John Jackson, katswiri pa IDC, anati chisankho BlackBerry kuti asiye kupanga zipangizo anali "kwathunthu anzeru ndiponso mwina overdue". Iye anawonjezera: "Mapulogalamu ndalama ndi malire mbiri kugwirizana ndi kuti kumene muyenera kuyang'anitsitsa akhala, ndipo tsopano. "

CMC Msika anati imfa ya foni yakumanja BlackBerry kunali kutha kwa nyengo ndi kampani ina chimodzi cha mavenda akuluakulu padziko lonse yamakono. CMC ananena kuti pa chimake mu September 2013, panali 85 miliyoni BlackBerry azilandira padziko lonse, koma March 2016 chiwerengero anali atagonjetsedwa 23 miliyoni monga anataya ku nsanja Android ndi iOS.

Colin Cieszynski, mkulu msika katswiri pa CMC, anati: "Today chizindikiro kusintha lalikulu BlackBerry ndi mapeto a nthawi imeneyo kampani. kampani akufuna linayamba kufotokoza mokwanira mauthenga ndi mapulogalamu chitetezo chitukuko, kuchepetsa amafuna likulu ndi kukula masamba. "

BlackBerry magawo ananyamuka malonda chisanadze msika pambuyo analengeza bwino kuposa kuyembekezera zasungidwa kwa kotala yachiwiri ndikusinthidwa mmwamba zasungidwa zoyembezereka chaka chathunthu osiyanasiyana masenti zero asanu nawo, poyerekeza ndi ziyembekezo panopa msika wa imfa 15-cent.

Cieszynski anati amalonda anali shrugging kuchokera vuto mu revenues, amene anali poyerekeza kuyembekezera pa $ 352m. "Anyakugulisa asankha kuganizira 89% kukula ndalama pa chaka mapulogalamu ntchito yawo,"Iye anati.

BlackBerry komanso analengeza kuti mkulu wake kapitawo ndalama, James Yersh, akuchoka kampani kumapeto kwa October chifukwa munthu. Iye adzakhala m'malo ndi Steven Capelli, zakale Sybase wamkulu.

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