Apulo iPhone malonda flatline monga kukula imagwera bwino yochepa zoyembezereka

Apple iPhone sales flatline as growth falls well short of expectations

Sales chipangizo ake pamwamba kugulitsa chinakwera ndi yekhayo 0.4% pa maholide, poyerekeza ndi 46% pa nthawi yomweyo chaka chatha, koma revenues kampani posts nkhani


Zoyendetsedwa ndi Guardian.co.ukNkhaniyi lotchedwa “Apulo iPhone malonda flatline monga kukula imagwera bwino yochepa zoyembezereka” linalembedwa ndi Sam Thielman ku New York, pakuti The Guardian Lachiwiri 26. January 2016 21.49 UTC

Apulo a iPhone malonda ndi flatlining, ndi zina zamakono kampani anati Lachiwiri, monga analengeza slowdown lakuthwa kakulidwe malonda kwa pamwamba kugulitsa yake foni.

kampani anagulitsa 74.8m zipangizo zake flagship mu chomaliza miyezi itatu 2015, m'munsimu ziyembekezo ofufuza '. Mu nthawi yomweyi mu 2014 kampani anagulitsa 74.46m iPhones, kutanthauza malonda kwenikweni anali lathyathyathya.

Sales nkhani iPhone awiri atatu alionse a revenues Apple a, amene nkhawa ena ndalama. "Apple ndi gulu limodzi-mankhwala,"Anati Berenberg a Adnaand Ahmad chaka chatha, pamene gombe German downgraded katundu wa kampani kuti "kugulitsa".

Apulo anaika nkhani miyezi itatu iliyonse revenues a $ 75.9bn ndi mbiri phindu miyezi itatu iliyonse ya $ 18.4bn, koma anachenjeza revenues udzagwera ulendo uno.

Chief Executive Officer Tim Cook anati: "Udindo ndalama sanachitepo wamphamvu." Iye anati Apple anali "mayi wa mapepala onse bwino" ndi chuma okwana $ 293bn, ndi $ 205bn wa kuti ndalama. Iye anawonjezera kuti kampani panopa ali 1bn zipangizo yogwira yogwira - wosaiwalika zikuluzikulu, iye anati.

Komanso liwiro malonda iPhone Apple kukanena anagulitsa iPads ambiri mu miyezi itatu yotsiriza ya 2015, 16.1mamita, kuchokera mapiritsi 21.4m kotala chomwecho chaka chatha. Mac malonda, kwambiri, ananyamuka, ngakhale zochepa kwambiri: kampani anagulitsa 4% zochepera, pakuti okwana 5.3m.

Ndalama kwake "mankhwala ena" gulu, womwenso apulo Watch, anakula zikuchepa kwa $ 4.4bn, kwa $ 2.6bn kotala lachitatu 2015 (pamene kampani yoyamba lipoti Watch malonda). mankhwala ena mu gulu monga kumenyedwa Chalk, Apulo kobiri ndi apulo TV.

The slowdown mu malonda m'manja Sichikupezeka Apple. Padziko lonse yamakono kukula akuchepa kwa mlingo wake chotsikitsitsa kuyambira 2013, monga olimba kafukufuku Gartner, koma zizindikiro kuti ogula akhale wotopetsa wa iterations latsopano iPhones akanakhoza kukhudza pa apulo ndi onse US malonda akhalire.

Popeza Apple kulowa msika yamakono kotala lachitatu 2007, kampani agulitsa 821m iPhones. Sales wa iPhones akhala akuthandiza lofunika kumbuyo kupanga Apple padziko lonse lapansi kampani.

Mu zaka zapitazi zisanu ndi zitatu ndi theka, ndi zina zamakono chimphona upended msika mafoni, yowononga a BlackBerry ndiye lalikulu ndi kukakamiza makampani lonse kuwerengera ndi zaluso ngati mawonekedwe touchscreen, haptic ndemanga ndi Integrated nyimbo sitolo.

kampani ndi lalikulu Atanena zimenezi pamene Apple amapita, malonda akhalire zambiri motere - ndi apulo magawo otsikira. "Apple limapangidwa za 7% a okwana S&P 500 zasungidwa,"Anati Angelo Zino wa S&P Capital IQ. "Izo ndi tanthauzo lalikulu osati kwa Apple koma Apple a chakudya unyolo. kuti 7% nambala basi pakuti Apple. Pali zambiri makampani ena monga Best Buy amene womangidwa kwa iwo. "

Pamene iPhone wakhala bwino kwabasi, Apulo wakhala analibe mwayi ndi mankhwala latsopano. Sales wa iPads kuti ndayima kaye ndi apulo Watch ali kusonyeza misa msika pempho.

Steve Jobs iPhone loyamba
Steve Jobs akunyamula woyamba iPhone mu January 2007. Chithunzi: Paulo Sakuma / AP

Palibe kuwerenga apulo kunja, koma uthenga amaika mavuto aakulu pa Cook kwa onetsetsani iPhone 7 ali kuwonekera koyamba kugulu bwino patapita 2016. "Ngakhale ndi Abiti kapena malangizo m'munsi, katundu ali lingathe ngakhale kusinthanitsa apamwamba,"Zino anati. "Ife tiwona; anthu amandifunsa ngati izi pachimake mu malonda iPhone, ndipo ndinena palibe. "

The kampani oyamba a iPhone 6 Plus chaka chapitacho zimapangitsa kufananitsa kuyang'ana makamaka aakulu; Zino ananena kuti msika ndi apulo ndi mabizinesi ena okhudzidwa adzakhala kuyembekezera linagawidwa - ndiyeno ena - kuchokera kulengezedwa kwa iPhone 7.

Yamakono malowedwe ndi liwiro mu US ngati msika kukula - ochepa ndi ochepa Achimereka mukutengera luso kwa nthawi yoyamba, ndi ena kukula akubwera kuchokera mpikisano undercutting, osati kutembenuka.

mu China, kumene Apple wagwiritsa ntchito mtundu Boom zachuma kusunga iPhone malonda azipeza, kuti m'tsogolo muno ngakhale zochepa ena. Cook anati Apple inali yolemera ndi 77% kuwonjezera malonda iPhone mu dziko. "Ngakhale zotsatira kwambiri, tinayamba kuona softness chuma China kwambiri miyezi posachedwapa, makamaka mu Hong Kong,"Cook anati.

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