Zoyendetsedwa ndi Guardian.co.ukNkhaniyi lotchedwa “Apulosi: mumatani Atakhala kwambiri padziko lonse opindulitsa kampani?” linalembedwa ndi Rupert Neate ku New York, pakuti The Observer Loweruka 31 January 2015 15.01 UTC

pamene Apple anakhala kampani kopindulitsa kwambiri mu mbiriyakale sabata lotsiriza, akatswiri ankadabwa muli anasangalalira.

"Zidzasintha", "Chabwino", "Chilombo" zina zochita ofufuza anali ndi manambala kusonyeza Kunsonga Valley olimba anapanga $ 18bn (£ 12bn) mu miyezi itatu - by kugulitsa 34,000 iPhones ola padziko koloko kwa October kwa December. Izo tsopano ali $ 178bn ndalama kubanki.

Koma pambuyo chipwirikiti onse, mafunso anayamba. Kampani amene anabwerera kuchokera anangotsala pang'ono bankirapuse zosakwana 20 zaka zapitazo, yaitali bwanji uthenga wabwino kupitiriza? Pano pali mafunso asanu lalikulu akukumana lalikulu padziko lonse bwino makampani.

ndalama, ili pachimake?

Apple inali 90 masiku kutali bankirapuse pamene Steve Jobs anadza mu 1997- monga iye pambuyo pake - koma Apple tsopano amamuchititsa kuchepetsa bwino ndalama patsogolo zolengezedwa phindu miyezi itatu iliyonse kuti kudabwa ndalama ndi ofufuza.

kotala uyu phindu anali pa sikelo wina, Komabe. Sales pa miyezi itatu ku mapeto a December tinali 30% kwa $ 74.6bn. Anthu phindu la $ 18bn tinali 37%.

Iwo anali kukula yachangu miyezi itatu iliyonse kuyambira March 2012, koma ndiye Apple inali theka la kukula kwake tsopano. Monga mtsogoleri Apple wamkulu ndalama, Luca Maestri, anati: "Pakuti kampani ya kukula kwathu kuti si yaing'ono feat."

Katy Huberty, ndi katswiri pa Morgan Stanley, anati anali "kotala mabuku umboni" ndi mbali mokwanila mtengo wake chandamale kwa $126 kuti $133, kusonyeza akuganiza pali kukula kubwera. The m'zigawo, amene analumpha 5% mu malonda pambuyo-hours zotsatirazi zotsatira Apple a, anatseka pa $117 pa Lachisanu.

The vuto lalikulu tsopano, anati Geoff Blaber, wotsatila mutsogoleli wadziko la cofufuzila CCS Insight, ndi kupeza kukula wotsatira. "Europe Western ndi kumpoto America ayamba zimalimbikitsa: kukhala ndi malo kukula Apple ali kudalira kutenga kakulidwe [Google] zipangizo Android opaleshoni dongosolo zochokera,"Iye anati. "The yaikulu, chachikulu, cholinga ndi pa China ndi mmene wamng'ono India. "

Akatswiri anafunsidwa mafunso ndi Thomson REUTERS amafuna ndalama Apple m'chaka cha ku September kukula 22%, koma kukula kwa wolekerera 4% mu chaka chotsatira.

Pali anthu ambiri anasiya amene amafuna iPhone?

Apulo anagulitsa mbiri 74.5m Mobiles mu kotala ya, 46% kuposa nthawi yomweyi chaka chapitacho. "Funani kwa iPhone wakhala yochititsa, inasweka timayembekezera mkulu,"Mkulu Tim Cook anati. "Buku lino ndi kumvetsa."

lamya nkhani atatu alionse awiri ndalama Apple a, ndipo anali ofunika kwambiri kuposa Microsoft ndi Google a atsopano malonda miyezi itatu iliyonse pamodzi.

"Zimaoneka ngati dziko lonse akufuna iPhone,"Steven Milunovich, ndi katswiri pa UBS, analemba kalata kwa ndalama, kufotokoza kuti ogula adampemphanso mafoni kwambiri koma Apple silikanapereka iwo moti mpaka posachedwapa.

Komabe, Toni Sacconaghi, ndi katswiri pa Bernstein Research, limatichenjeza kuti kukula Apple mtima kwambiri kudalira pa mzere asanu wazaka mankhwala. "A uliwonse pa Apple chikupitiriza wina uliwonse pa iPhone,"Sacconaghi limati. "Uthenga wabwino, iPhones ndinu wamkulu. Nkhani zoipa ndi, pakali pano yemwe amayendetsa pa 100% kukula ndalama za kampani. "

A makasitomala Chinese zimapangitsa awiri 6s latsopano iPhone.
A makasitomala Chinese zimapangitsa awiri 6s latsopano iPhone. Chithunzi: Johannes Eisele / AFP / Getty Images

Kodi China?

kwambiri: iPhone malonda ndi zikuphulika mu dziko. Apulo anamupeza sewerolo kumeneko Xiaomi kukhala China a lalikulu yamakono wogulitsa kotala wotsiriza. malonda Chinese, amene anali ofooka chifukwa Apple mpaka anamasulidwa atsopano mafoni zazikulu kuonerera, anabwera pa $ 16.1bn, mmwamba 70% pa chaka chatha - pamene komanso analibe zinthu chopatsa mwayi China Mobile ndi pafupifupi 760 miliyoni olembetsa.

Ndalama ku China mwamsanga afotokozerane ndi ndalama izo amatenga lonse Europe, kumene malonda anali $ 17.2bn, mmwamba 20%.

"Ndinaliko [mu China] pambuyo pa Launch mu October, ndi chisangalalo padziko iPhone 6 ndi 6 Zambiri [anali] phenomenal mwamtheradi,"Cook ndinanena pa kuitana kwake ndi akatswiri. "Tingadziwe kuti ndife wokhulupirira kwambiri China."

Apulo akufuna pawiri chiwerengero cha m'masitolo zake China chachikulu 40 ndi m'ma 2016. "Ndi msika zosaneneka,"Iye anati. "Anthu amakonda mankhwala Apple. Ndipo ife kuyesetsa kutumikira msika. "

Only chaka chapitacho, mu October 2013, Apple inali No 6 yamakono wopanga ku China, trailing Xiaomi, Huawei, Lenovo, Samsung ndi Yulong, monga olimba kafukufuku Canalys.

"Izi zinachititsa chidwi, anapatsidwa kuti ambiri kugulitsa mtengo wa handsets Apple ndi pafupifupi kawiri za mpikisano yapafupi,"Canalys limati. "Ngakhale Chinese yamakono mavenda mwamsanga kupeza malo padziko lonse lapansi, Apulo chasanduka magome pa iwo mu msika kwawo. "

Kodi izo kugula kwa apulo Watch kulephera?

Papita zaka zisanu kuchokera Apple anapezerapo atsopano chatsopano mankhwala ake - ndi iPad - mu 2010. Kukhala ndi dzina lake kwa luso, ndi kusiyanitsa revenues kutali kudalira pa iPhone, Apulo amafunika apulo Watch kukhala bwino siife.

Cook analengeza kuti maso ali pa malonda mu April, kupereka kampani mphamvu mu kotala chachitatu pamene izo sangapindule ndi Khirisimasi kapena Chinese chaka chatsopano, umene wathandiza yapita mbali ziwiri. "Ife patsogolo kwambiri mu kukula kwa izo,"Iye anati.

Apulo limafotokoza mankhwala atsopano - zambiri amatchedwa iWatch, Ngakhale kuti si mwalamulo wotchedwa - monga "chipangizo kwambiri munthu konse" ndipo ndimaganiza kuti athe kuwunika thanzi wovalayo ake komanso kugwirizana ndi iPhone kupereka ntchito zina zambiri. Cook anati kutukula app kale chidwi iye ndi "ena luso zosaneneka".

Carolina Milanesi pa Kantar Worldpanel ComTech anati ulonda chingatithandize Apple kuwonjezera malonda ake mu msika zambiri onse. "Iwo akhala anzeru kwambiri akukankha ngati miyala yamtengo wapatali ndi mamangidwe m'malo momwe sayansi anzeru ndi,"Iye anati. "Iwo molongosola zambiri pa kuyika kapangidwe ndi mafashoni kuposa Olemba mabulogi ndi zina zamakono.

"Ine ndikuganiza izi adzakhala ugule zambiri zopanda chilungamo kuposa ndi iPad. Ndi iPad inu ankafuna iPad: izi zikuchitika kwambiri kwa mawu a mafashoni. "

Iye anati Launch angapindule mafashoni ndi malonda maluso a Angela Ahrendts, zakale Burberry bwana Apple ganyu chaka chatha pa $ 73m malipiro phukusi ngati mutu wake wa ritelo.

Apulo poached chingwe maina ikuluikulu mafashoni ndi mamangidwe kuti agwirizane maso timu yake, kuphatikizapo Patrick Pruniaux, kale wotsatila mutsogoleli wadziko la malonda pa Tag Heuer ndi kale bwana Yves Saint Laurent Paul Deneve, amene tsopano ali Apple a "wachiwiri kwa mtsogoleri wa zochitika chitika".

Tim Cook waulura apulo Watch mu California chaka chatha.
Tim Cook waulura apulo Watch mu California chaka chatha. Chithunzi: Zuma / Rex

Wakhala Tim Cook anatuluka mthunzi wa Steve Jobs?

Ochepa mabwana aakulu anali ngati n'zogwirizana ndi magulu awo monga Jobs anali ndi Apple, ndi Cook anakumana ndi nkhondo amphamvu kukopa ndalama amene ankaopa analibe masomphenya Co-anayambitsa ndi zodabwitsazo.

Makampani Omenyera David Einhorn ndi Carl Icahn ayesa kusokoneza kasamalidwe Cook, koma iye analimba mtima. Iye amasonyezanso mbali yake steely ndi axing Scott Forstall, mutu wakale iOS dongosolo lake m'manja opaleshoni, pa Launch analephera wa app apulo Maps, komanso kuchotsa mutu wa masitolo kampani, John Browett - zakale Dixons bwana - pambuyo Pasanathe chaka ntchito.

Jobs ndi Cook ndi "amenewa akhozanso kusiyana", anati Milanesi, who has followed Apple for more than a decade. “The reception under Cook has been very positive: he is very impressive in operations and managing the product chain.”

Milanesi says Cook has also done a lot to make Apple feel like a more approachable brand. “With Jobs it was aspirational but somewhat untouchable and distant,"Iye anati. “It seems much more open and accessible under Tim, and that’s important as they want to extend the product range to a wide section of consumers.

“His big test will be the Apple Watch, as it’s the first product to be launched under his leadership.”

Will Apple’s huge cash pile become a liability?

Apple is making much more money than it can spend, to the extent that it has built up a $178bn cash pile. It added $23bn to the coffers in the last quarter and nearly all of it is banked overseas. Taking it back to the US to return it to shareholders would incur a big tax bill.

To appease investors Apple has been buying back shares, but by borrowing against the cash rather than using the capital. It bought back $45bn of shares last year but hasn’t made much of a dent in the cash. It has $35bn of debt.

Blaber says Apple needs to maintain a large surplus to give it “the muscle and flexibility to invest in new categories”. But its latest and biggest acquisition – Dr Dre’s headphones and streaming business Beats Electronics – cost it $3bn.

The size of Apple’s cash holding has attracted the attention of politicians. Cook has told Congress the company will eventually bring it back onshore, but only when there is a “dramatic simplification of the corporate tax code” including a “reasonable tax on foreign earnings that allows the free flow of capital back to the US”.

guardian.co.uk © Guardian News & Media Limited 2010

Lofalitsidwa kudzera pa Guardian News Amadyetsa pulogalamu yowonjezera chifukwa WordPress.

26154 0