Nokia er relansere sin HER kart og navigasjonsprogram for iOS, etter innskjæring opp 4m nedlastinger av Android-versjon, som ble lansert i oktober 2014.
Som på Android, iOS-appen vil være gratis å laste ned og bruke når det lanseres senere i dag (11 mars), med sin nøkkel selger punkt dens evne til å lagre kart for 118 land på enheten for frakoblet bruk, spare på mobilnettet datakostnader.
Posisjonert som en rival til Google Maps - og på iOS, forhåndslastet Apple Maps-programmet - HER inkluderer også offline turn-by-turn navigasjon funksjoner for sjåfører, kollektiv retninger for fotgjengere, og evnen til å trekke i levende trafikkdata når online.
HER ble opprinnelig avduket i 2012, først som en eksklusiv app til Nokias egne Windows Phone-smarttelefoner, although the plans to expand to Android and iOS was talked about from the start.
Faktisk, HERE was released as a native iOS app in November 2012, before being removed from Apple’s App Store in December 2013 due to the company’s belief that – in a spokesperson’s words – “recent changes to iOS 7 harm the user experience”.
The app has since launched for Samsung Galaxy-branded Android smartphones in August 2014, before a beta version went live in the main Google Play Android app store that December.
The app came out of beta in February 2015, at which point it had been downloaded more than 3m times, although Nokia told the Guardian that it has added another 1m Android downloads in the month since then.
iOS is likely to provide a significant boost to that total, even if Nokia is unlikely to reach the 10m downloads in two days achieved by the standalone Google Maps app after its release for iOS in December 2012, shortly after Apple had removed the version preloaded on its devices.
I April 2014, Microsoft bought Nokia’s devices and services business, with HERE remaining part of the company left behind in Finland as an independent entity.
While the consumer app is free to download and use, Nokia makes money from HERE through licensing deals for its data – for example for satellite navigation systems installed in cars, as well as to Microsoft.
guardian.co.uk © Guardian News & Media Limited 2010