Kiv puag ncig lub npe Web sau yuav ntaus trademark defence

Web domain name revolution could hit trademark defence
Domain Name Extensions

Sau npe Extensions (Diam duab daim credit: Lub Booklight)

Cov huab hwm coj expansion Internet sau npe ua fav rau lub defence ntawm trademarks nyob hauv cyberspace, tus Tus UN fwm tej khoom lub cev uas tau ceeb toom rau hnub Zwj Hli.

“Peb muaj no extraordinary expansion uas yog yuav mus rau,” hais Francis Gurry, lub taub hau ntawm lub ntiaj teb pov khoom Organization (WIPO), uas saib xyuas lwm cov cai tiv thaiv cybersquatting.

“Uas yog yuav muaj feem, Nws yog ib qho uas yuav ua teeb meem loj, rau kev tiv thaiv trademark. Qhov xwm ntawm tej yam txaus, Peb tsis paub tseeb txog ntawm qib no, tiam sis tej zaum yuav ua teeb meem loj thiab tsi kev tswj,” Hais rau reporters Gurry.

“Trademark tswv yuav txhawj heev txog tej yam no expansion yuav muaj nyob rau ntawm branding lub nruab,” nws ntxiv.

Opening the Internet to domain names that go far beyond classics such as .com, .org, .net, .gov, and .edu has been heralded by US-based Web overlords the Internet Corporation for Assigned Names and Numbers (ICANN) as the biggest change to the Web since it was created.

There have long been just 22 generic top-level domains (gTLDs), of which .com and .net comprise the lion’s share.

But California-based ICANN has said that the snowballing of the Internetwith some two billion users around the world, half of them in Asiamakes new names essential.

Ncig 1,400 new gTLDs are gradually being put up for grabs, with the first 160 already delegated to various Web registration firms.

The opportunity for misuse of trademarks expands exponentially,” said Gurry, noting that registering a domain name is a cheap, automatic procedure that takes a matter of seconds and does not have a filter to examine whether there is a trademark conflict.

That brings with it the attendant inconvenience of a much greater burden of surveillance on the part of trademark owners,” Nws hais.

In the initial mix, opened in January, are addresses ending in guru, bike, singles, as well as clothing, holdings, plumbing and ventures.

Other generic terms on the horizon include .football, .flights, .cards and .bid.

The first-ever non-Latin letter domains have also been approved, including the Chinese for “kev ua si”, the Arabic for “Web site” los sis “network,” or the Cyrillic foronline”.

Concern over ‘side effect’ –

Gurry acknowledged that the expansion was meant to ease use of the fast-growing Internet.

So presumably, their reasons for expanding relate to improvement of navigational capacity on the Internet. What we’re concerned is the side effect of the impact that that has on branding systems that are used by consumers for their interaction with commerce,” nws ntxiv.

Trademark owners aggrieved by cybersquattingthe abusive registration of domain names, sometimes in order to sell them back to rights holders or draw consumers to rival productshave the option of turning to WIPO’s arbitration procedure.

Nyob rau hauv 2013, 2,585 such cases were filed with WIPO, concerning a record 6,191 individual domain names.

Under international rules, Web registration firms must void the registration of losers in WIPO cybersquatting cases.

The UN body is already hearing its first case concerning a new gTLD, filed in February and pitting a German company against the Dutch registree of the still-inactive website

Erik Wilbers, director or WIPO’s arbitration arm, said that the vast increase of gTLDs will mean that trademark holders would have to bemuch more focusedin what they challenge.

You cannot keep shooting at everything that moves in an expanding domain name system,” Nws hais.

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