BlackBerry kom txhob ua tes !

BlackBerry To Stop Making Phones !

Canadian tuam txhab lov tsom xam kom muaj struggled los lwv raws li cov neeg siv mobile opt rau touchscreens software


Powered by Guardian.co.ukNo tsab xov xwm hu “BlackBerry kom txhob ua tes” yog sau los ntawm Angela Monaghan, rau ntawm tus neeg saib xyuas ntawm Wednesday 28th cuaj hlis 2016 15.05 UTC

BlackBerry shutting hauv cov lag luam xov tooj tom qab 14 xyoo ua handsets.

Li lub tuam txhab nyob ib zaug lub xov tooj ntawm qhov chaw xaiv rua cov ua num, muab tej ntaub emails rau qhov, tab sis cov BlackBerry muaj struggled kom nrog sib txeeb los rivals kua thiab Samsung raws li cov neeg siv mobile opt qhia rau touchscreens.

Lub tuam txhab Canadian tam sim no tus focusing ntawm kev software yog thiab yuav siv tus thiab ua kev kho vajtse kom lwm tuam txhab uas muag outsource.

John Chen, lub tuam txhab executive chairman thiab chief executive, Txawm hais tias: "Peb yog focusing rau txoj kev loj hlob software, nrog rau kev ruaj ntseg thiab kev siv. Lub tuam txhab rau tas txhua yam kev loj hlob nrog kho vajtse thiab yuav outsource ntawd los nrog ib tug neeg muaj nuj nqi. Qhov no pub peb txo qhov uas yuav tau peev thiab txhim khu tuaj rau thov peev."

Chen hais no xyoo lawm tias nws yuav paub los ntawm lub Cuaj hlis seb lub poob-vaj handset lag luam yog yuav ua profitable.

John Jackson, Analyst ntawm IDC, hais BlackBerry txoj kev txiav txim siab yuav tsis txhob ua li yog "paub tab paub xav nkaus thiab lav zaum". Nws ntxiv: "Software nyiaj thiab cov npoo profile thaum uas uas yog qhov chaw tsom xam cov yuav tsum tau, thiab tam sim no yuav ua tau."

Ciaj uas muag CMC hais tus tuag lub BlackBerry handset cim tag ib era rau lub tuam txhab ib zaug tau ib tus neeg muag khoom loj smartphone neeg ntiaj teb. CMC hais tias ntawm vog rau lub Cuaj hlis 2013, muaj 85 lab BlackBerry subscribers thoob qab ntuj, tab sis, thaum lub peb hlis ntuj 2016 cov xov tooj yuav tsum ib sij poob rau 23 plhom uas nws poob mus rau hauv thiab iOS no platforms.

Colin Cieszynski, kev ua lag luam Fas analyst ntawm CMC, Txawm hais tias: "Hnub no marks ib txoj kev hloov loj BlackBerry thiab ib era xaus rau lub tuam txhab. Lub tuam txhab them nqi ua hauj lwm ceev nws kub siab siab rau naiskhu thiab kev ruaj ntseg yuav software, kom txhob muaj muaj peev yuav tsum thiab sij margins."

BlackBerry txoj rose hauv cov lag luam ua ntej trading tom qab nws txhaj zoo-tshaj-xav pom koj tau txais nyiaj rau hauv lub quarter thib ob thiab revised mus khwv nyiaj rua xyoo tag nrho rau ib chav xoom rau tsib xees ib feem, piv nrog rau kev lag luam rua ib tsis pom qab 15-ib npib tooj.

Cieszynski hais traders nyob shrugging tuaj ib shortfall nyob rau hauv cov nyiaj tau los, uas muaj tsawg tshaj li ntawm $352m tos ntsoov xav pom. "Traders tau txiav txim siab rau qhov 89% nyiaj loj hlob dhau lub xyoo nyob rau hauv lawv lub lag luam pab software,"nws hais.

BlackBerry tseem tshaj tawm uas nws cov nyiaj txiag Fas xwm, James Yersh, yog tawm hauv qhov kawg ntawm lub kaum hli ntuj rau tej yam. Nws yuav tau los hloov Steven Capelli, Sybase executive.

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