Amazon hluav taws HD 10 ntsuam xyuas: tej cov fab phiv kim yuam kev proves

Amazon Fire HD 10 review: cutting the wrong corners proves a costly mistake
Overall Score2
  • Amazon taws HD 10 yog tsis ib ntsiav tshuaj zoo thiab tsis nyob rau tus txheej txheem ntawm nws cov predecessors thiab cov Amazon lwm kho vajtse.


Powered by tsab xov xwm hu “Amazon hluav taws HD 10 ntsuam xyuas: tej cov fab phiv kim yuam kev proves” yog sau los ntawm Samuel Gibbs, kev txog hnub Friday November 6th 2015 07.00 UTC

Qhov hluav taws kub HD 10 yog tus Amazon tseeb tas tsuas ntsiav tshuaj, tab sis nws to ntawm cov ces kaum ntau dhau deb heev thiab tsis yog pheej yig.

Amazon cov ntsiav tshuaj tua hluav taws muaj raug ntaus thiab nco plaub xyoo dhau los. Lawv muaj ib tug dlej npo, tsim nyog specifications thiab kev nruj kev koom ua ke rau hauv lub Amazon ecosystem cov tsos, TV qhia, suab paj nruag, cov phau ntawv thiab cov apps hauv ib yig uas undercuts yuav luag txhua tsav txhua yam. Qhov hluav taws kub HD 10 Nws tseem tias sib.

Nraum zoov utilitarian

Amazon hluav taws HD 10 ntsiav tshuaj ntsuam xyuas
Tom qab cov ntsiav tshuaj yog ib glossy yas uas picks pem cov yiv tes thiab khawb tau yooj yim. Yees duab: Samuel Gibbs rau tus neeg saib xyuas cov

Tus tsim cov qhov hluav taws kub HD 10 yog kawg utilitarian. Pab mos, glossy plastic that I managed to mark within seconds of getting it out of the box, it looks cheap.

Amazon made a big deal about the tablet being durable and surviving 200 turns in the company’s tumble test compared to the iPad cua 2’s 30. I dropped it a few times onto carpet without breaking it, but didn’t set out to try and destroy it. It feels well put together, but the body is more flexible than I would have expected.

The buttons and ports all line the top edge, which means either your hand covers the volume buttons and headphones port or power button and microUSB port when held to watch video.

At 7.7mm thick it is surprisingly thin for a low-end tablet. It also has relatively compact bezels around the 10.1in widescreen, which makes it feel narrow but long for a tablet. At 432g it isn’t too heavy to hold for a 40 minute TV show, but I found myself searching for somewhere to prop it up when trying to finish a 2.5 hour movie.

The build and body are OK. The screen is the biggest let down of all. It’s 10.1in with a 720p resolution and low pixel density of 149 pixels ib nti. For comparison most tablets have at least 200ppi. Amazon’s previous large Fire HD, the HD 8.9, had a 1080p screen with 254ppi.

Amazon hluav taws HD 10 ntsiav tshuaj ntsuam xyuas
The screen is not sharp, which makes text, icons and pictures look less than crisp. Yees duab: Samuel Gibbs rau tus neeg saib xyuas cov

It doesn’t matter too much for video, which looks passable, with average colour and good viewing angles, but text, icons, photos and other static things look noticeably pixelated.

It’s particularly obvious when you attempt to read a book on it, which looks like something from five years ago. Although Amazon’s Bookerly typeface helps – switching to helvetica accentuates the problem – I found it difficult to read for extended periods as the text was just not crisp enough at the small size I would normally read.

The stereo speakers on the side of the tablet were surprisingly good and loud for tablet speakers. Still not good enough to use as a dedicated music player, but fine for watching a video while cooking.


  • Vijtsam: 10.1nyob rau hauv (1280 x 800) LCD (149ppi)
  • Processor: MediaTek quad-core (1.5GHz dual-core + 1.2GHz dual-core)
  • RAM: 1GB of RAM
  • Cia: 16 los yog 32GB; microSD qhov tseem muaj
  • Operating system: Fire OS 5 based on Android 5 Lollipop
  • Yees: 5MP rear koob yees duab, 0.3MP txojkev pem hauv ntej lub koob yees duab
  • Connectivity: WI-nkaus, Bluetooth
  • Qhov ntev: 159 x 262 x 7.7 hli
  • Yuag: 432g

Weak hardware leads to poor experience

Amazon hluav taws HD 10 ntsiav tshuaj ntsuam xyuas
A microSD card slot is one of the few plus points for the Fire HD 10, allowing you to add more storage easily. Yees duab: Samuel Gibbs rau tus neeg saib xyuas cov

Qhov hluav taws kub HD 10.1 has a quad-core MediaTek processor and 1GB of RAM, which is not up to the task of powering the tablet. Some things ran fine, but actually launching them or switching between different tasks was dogged by a lag long enough to make you wonder whether the tablet had crashed.

When the tablet first starts up it operates fine. Loading the first video from Amazon’s Prime Instant Video also works fine. But it’s when you start to load the second, or switch to another app that things start to creak.

Video playback could sometimes be smooth, but would often miss frames and judder. Swiping across the homescreen could also lag badly, while installing apps brought the tablet to a crawl.

Graphically intensive games such as Real Racing 3 were virtually unplayable, while even Monument Valley stuttered from time to time.

The battery lasted around seven hours of video playback. The biggest issue for battery life is that the screen does not have an ambient light sensor and does not adjust brightness automatically, which means it’s often too bright or too dull.

Charging took forever. It took five hours to fully charge the Fire HD 10. Most tablets charge in two to three hours.

Wi-Fi reception was also poor. In the same places that a Google Nexus 6P los sis iPad cua 2 would pick up a strong Wi-Fi signal, around 12m from the router, the Fire HD 10 would struggle. Download speeds of apps and video were also very slow. The internet connection to the router was not the limiting factor.

Fire OS 5

Amazon hluav taws HD 10 ntsiav tshuaj ntsuam xyuas
Fire OS 5 is a step up over previous Amazon operating systems. Yees duab: Samuel Gibbs rau tus neeg saib xyuas cov

Qhov hluav taws kub HD 10 comes with Amazon’s latest version of Fire OS 5, uas yog xyuas los ntawm lub xeem xyoo hauv 5 Lollipop. A familiar app grid is available on the homescreen, but swiping left and right to sort through categories.

Swiping across to books, Piv txwv, displays your purchased books at the top, recommendations for free books if you have Amazon Prime or Kindle Unlimited and then further recommendations based on your purchase history. The same goes for video, ua si, apps, suab paj nruag, audiobooks, newsstand and Amazon shopping.

The left-most screen shows recently used or watched items, which is the fastest way of getting back into content.

Nws zoo xwb, and makes the best of a consumption-based tablet. It’s the first tablet software I’ve seen that has gone significantly beyond the standard app grid and is arguably the best thing about the Fire HD 10.

The rest of the software isn’t quite as good. Swipe down from the top to see notifications and what looks like a set of quick toggles for Wi-Fi, Bluetooth, screen rotation, do not disturb and others. But in fact most are just shortcuts to the settings screens, not toggles, Nws yog ib qho disappointing.

One Amazon account has to be registered to the tablet, but multiple user profiles including children’s profiles can be setup, which is good for a family tablet.

Fire OS will run many Android apps, but only has access to the Amazon app store. It has a growing selection of apps, including paid-for apps available for free under Amazon’s Prime “underground” promotion, but it is not as extensive as Google Play and does not have all the latest apps and games.


The five-megapixel rear camera and front-facing VGA selfie camera are poor. They capture dim, dull, blurry images lacking in detail.


Amazon hluav taws HD 10 ntsiav tshuaj ntsuam xyuas
The lockscreen displays adverts unless you pay an extra £10 to remove the ‘special offers’. Yees duab: Samuel Gibbs rau tus neeg saib xyuas cov

The 16GB Amazon Fire HD 10 with adverts on the lock screen costs £170 in black or white. The 32GB version costs £200, while removing the adverts costs £10.

Samsung’s similar 9.7in Galaxy Tab A costs £179, while the far superior 8in Galaxy Tab S2 costs £240 from Amazon with 32GB of storage. Apple’s cheapest iPad costs £219. Tesco’s Hudl 2 cost £99, and several of last year’s high-end tablets are available for around £200.

Kev txiav txim

Amazon taws HD 10 yog tsis ib ntsiav tshuaj zoo thiab tsis nyob rau tus txheej txheem ntawm nws cov predecessors thiab cov Amazon lwm kho vajtse.

The new Fire OS 5 has some good ideas and is a step up from the previous versions of the operating system. Amazon die-hards will like the integration of the company’s movies, TV, books and other services.

But the 10in screen just isn’t of high enough resolution to make the most of Amazon’s services, the processor isn’t powerful enough to run graphically intensive games and it lags with even simple tasks.

The biggest problem with the Fire HD 10 is that it isn’t cheap. If it was £100, most of the shortcomings could be forgiven, but at £170 there are plenty of competing tablets that offer better experiences.

Pros: great Amazon integration, survived a few drops without breaking, microSD daim npav qhov

Cons: low resolution screen, slow processor, laggy performance, weak Wi-Fi, not automatic brightness adjustment, poor cameras, very slow charging

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