Име на веб домен револуција може да го погоди заштитен знак одбрана

Web domain name revolution could hit trademark defence
Domain Name Extensions

Име на домеин Екстензии (Фото кредит: на Booklight)

проширување на масата на интернет домените може да предизвика хаос за заштита на трговски марки во сајбер-просторот, на А интелектуална сопственост тело предупреди во понеделникот.

“Имаме оваа извонредна експанзија што се случува,” изјави Френсис Гари, Шефот на Светската организација за интелектуална сопственост (СОИС), кој е одговорен за глобалните правила против сајбер-заселване.

“Тоа се случува да имаат влијание, што е веројатно да бидат значителни, за заштита на трговски марки. Точната природа на влијанието, ние не сме сигурни во оваа фаза, но тоа е веројатно да бидат значителни и непушачите,” Гари, изјави за новинарите.

“сопствениците на трговски марки се многу загрижени за влијанието што ова проширување ќе го имаат на брендирање системи,” додаде тој.

Opening the Internet to domain names that go far beyond classics such as .com, .org, .net, .gov, and .edu has been heralded by US-based веб overlords the Internet Corporation for Assigned Names and Numbers (ICANN) as the biggest change to the Web since it was created.

There have long been just 22 generic top-level domains (gTLDs), of which .com and .net comprise the lion’s share.

But California-based ICANN has said that the snowballing of the Internetwith some two billion users around the world, half of them in Asiamakes new names essential.

околу 1,400 new gTLDs are gradually being put up for grabs, with the first 160 already delegated to various Web registration firms.

The opportunity for misuse of trademarks expands exponentially,” said Gurry, noting that registering a domain name is a cheap, automatic procedure that takes a matter of seconds and does not have a filter to examine whether there is a trademark conflict.

That brings with it the attendant inconvenience of a much greater burden of surveillance on the part of trademark owners,” рече тој.

In the initial mix, opened in January, are addresses ending in guru, bike, singles, as well as clothing, holdings, plumbing and ventures.

Other generic terms on the horizon include .football, .flights, .cards and .bid.

The first-ever non-Latin letter domains have also been approved, including the Chinese for “игра”, the Arabic for “веб” или “мрежа,” or the Cyrillic for “онлајн”.

Concern over ‘side effect’ –

Gurry acknowledged that the expansion was meant to ease use of the fast-growing Internet.

So presumably, their reasons for expanding relate to improvement of navigational capacity on the Internet. What we’re concerned is the side effect of the impact that that has on branding systems that are used by consumers for their interaction with commerce,” додаде тој.

Trademark owners aggrieved by cybersquattingthe abusive registration of domain names, sometimes in order to sell them back to rights holders or draw consumers to rival productshave the option of turning to WIPO’s arbitration procedure.

Во 2013, 2,585 such cases were filed with WIPO, concerning a record 6,191 individual domain names.

Under international rules, Web registration firms must void the registration of losers in WIPO cybersquatting cases.

The UN body is already hearing its first case concerning a new gTLD, filed in February and pitting a German company against the Dutch registree of the still-inactive website canyon.bike.

Erik Wilbers, director or WIPO’s arbitration arm, said that the vast increase of gTLDs will mean that trademark holders would have to bemuch more focusedin what they challenge.

You cannot keep shooting at everything that moves in an expanding domain name system,” рече тој.

извор: afp.com

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