Apple iPhone hoko flatline rite tupu taka pai poto o ngā tūmanako

Apple iPhone sales flatline as growth falls well short of expectations

Sales o tona pūrere runga hoko-tupu e anake 0.4% i runga i nga hararei, whakaritea ki te 46% i runga i taua wā whakamutunga tau, engari pou kamupene record hua


Powered e Guardian.co.ukTēnei tuhinga ui “Apple iPhone hoko flatline rite tupu taka pai poto o ngā tūmanako” i tuhituhia e Sam Thielman i New York, mo te Guardian i te Rātū te 26 o Hānuere 2016 21.49 UTC

Kei te flatlining iPhone hoko a Apple, ka mea te kamupene hangarau i runga i Rātū, rite faaite te reira i te āta koi i roto i te tupu hoko mo tona pūrere pūkoro runga-hoko.

Te kamupene hokona 74.8m o ona whakaaro tauihu te whakamutunga e toru nga marama o roto i 2015, i raro tūmanako kaitätari '. I roto i te wā kotahi i roto i 2014 te kamupene hokona 74.46m iPhones, i te tikanga hoko tino flat.

Sales o te pūkete iPhone hoki e pā ana ki e rua-hautoru o hua a Apple, e hohaa etahi pūtea. "Apple Ko te kamupene kotahi-hua,"Korerotia a Berenberg Adnaand Ahmad whakamutunga tau, ka tukuhifo te pareparenga German kararehe te kamupene o ki "hoko".

Whakairi Apple record hua toru marama o $ 75.9bn me record hua toru o $ 18.4bn, engari faaara te hua e hinga tenei wahi.

mea tino kawana i whakahaere Tim Cook: "Kua kore i kaha tatou tūnga pūtea." Ka mea ia i Apple "te whaea o whārangi toenga katoa" ki rawa tapeke $ 293bn, ki $ 205bn o taua i roto i te moni. tapiritia ia e te kamupene tēnei wā 1bn whakaaro hohe hohe kua - he taumata nui, ka mea ia.

I tua atu i tērā hoko iPhone Apple korerotia hokona reira tawhiti iti iPads te toru marama whakamutunga o roto i 2015, 16.1m, iho i 21.4m papa i roto i te hauwhā taua whakamutunga tau. hoko Mac, rawa, i atu, ahakoa iti matemate: te kamupene hokona 4% iti, hoki te katoa o te 5.3m.

Hua i ona "ētahi atu hua" kāwai, e ngā Apple Watch, tupu koi ki $ 4.4bn, ake i $ 2.6bn i roto i te hauwhā tuatoru o 2015 (ka korerotia tuatahi te kamupene hoko Watch). Ētahi atu hua i roto i te kāwai ngā Patu oko, Apple Utu ko Apple TV.

E kore te te āta i roto i hoko pūkoro herea ki Apple. kua heke te tupu atamai ao ki tona auau raro mai i 2013, rite ki te u rangahau Gartner, engari tohu e kia kiritaki rohirohi o tāruarua hou o iPhones taea whai i te pānga hohonu i runga i Apple me te whānui US mākete kararehe.

Mai tomo Apple te mākete atamai i roto i te hauwhā tuatoru o 2007, kua hokona te kamupene 821m iPhones. kua Sales o iPhones te ope taketake muri hanga Apple kamupene nui rawa o te ao.

I roto i nga tau e waru me te hawhe mua, upended te Rapa hangarau te mākete pūkoro, tahoroa te parakipere ka-tino, me te akina te ahumahi katoa ki te tatau ki innovations, ano he atanga touchscreen, urupare haptic me te toa waiata ngātahi.

Ko na nui i tenei wāhi e te wahi e haere Apple te kamupene, pinepine whai te mākete kararehe - a e haere Apple hea iho. "Kei Apple e pā ana ki 7% o te katoa S&P 500 moni,"Ka mea a Angelo Zino o S&P Capital IQ. "Te haere ki te whai pānga nui hoki Apple e kore anake engari mo te supply mekameka o Apple. e 7% tau ko te tika hoki Apple. He he rota o te tahi atu kamupene rite Best Buy e kua herea ki a ratou. "

Ahakoa kua te iPhone kua he lavame'a, Kua a Apple iti waimarie ki ona hua hou. Kua kinakitia Sales o iPads me he ano te Apple Watch ki te whakamatau i tona tono mākete papatipu.

Steve Jobs iPhone tuatahi
Steve Jobs mau ake i te iPhone tuatahi i roto i Hānuere 2007. Whakaahua: Paora Sakuma / AP

Kei te tatau Kahore tetahi Apple i roto i, engari te rongo e te pēhanga nui i runga i Kuki ki kia tino te iPhone 7 He tuatahi angitu i muri mai i roto i 2016. "Ahakoa ki te ma'iri arata'iraa raro ranei, te rakau e te pūmanawa ki te ara hokohoko teitei,"Ka mea a Zino. "Ka kite tatou i; ui te iwi ki te mea kei te tihi i roto i iPhone hoko tenei, a ahau e mea kahore. "

whakataki o te kamupene o te iPhone 6 Plus te tau mua hanga faaauraa titiro tino dire; ka mea a Zino e ka titau te mākete me pakihi e hāngai ana o Apple he fakaakeake - a ka etahi - i te fanongonongo o te iPhone 7.

Kei te tērā atamai kătahi i roto i te US rite te mākete tupulaki - e ohi iti me te iti Amelika te hangarau mō te wā tuatahi, a na kei te haere mai te tahi mau tupu i kē whakataetae, nui atu i te hanga faafariu.

i roto i te China, Kua whakamahia te wahi Apple kotokoto ōhanga o te iwi ki te pupuri i iPhone hoko whati, titiro noa iti etahi te heke mai. ka mea a Kuki tutuki Apple i he 77% ake i roto i te iPhone hoko i roto i te whenua. "Ahakoa enei hua tino, tīmata matou ki te kite i te tahi mau mārū ōhanga i roto i nui China i roto i nga marama tata nei, tino arā i roto i Hong Kong,"Ka mea a Kuki.

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