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Web domain name revolution could hit trademark defence
Domain Name Extensions

Domain Name Extensions (Լուսանկարը: The Booklight)

The mass expansion of Internet domain names could cause havoc for the defence of trademarks in cyberspace, որ UN’s intellectual property body warned on Monday.

We have this extraordinary expansion that is going on,” said Francis Gurry, head of the World Intellectual Property Organization (WIPO), which oversees global rules against cybersquatting.

That is going to have an impact, which is likely to be significant, on trademark protection. The exact nature of the impact, we aren’t sure of at this stage, but it is likely to be significant and disruptive,” Gurry told reporters.

Trademark owners are very concerned about the impact that this expansion will have on branding systems,” նա ավելացրել է.

Opening the Internet to domain names that go far beyond classics such as .com, .org, .net, .gov, and .edu has been heralded by US-based Web overlords the Internet Corporation for Assigned Names and Numbers (ICANN) as the biggest change to the Web since it was created.

There have long been just 22 generic top-level domains (gTLDs), of which .com and .net comprise the lion’s share.

But California-based ICANN has said that the snowballing of the Internetwith some two billion users around the world, half of them in Asiamakes new names essential.

Շուրջը 1,400 new gTLDs are gradually being put up for grabs, with the first 160 already delegated to various Web registration firms.

The opportunity for misuse of trademarks expands exponentially,” said Gurry, noting that registering a domain name is a cheap, automatic procedure that takes a matter of seconds and does not have a filter to examine whether there is a trademark conflict.

That brings with it the attendant inconvenience of a much greater burden of surveillance on the part of trademark owners,” - ասել է նա.

In the initial mix, opened in January, are addresses ending in guru, bike, singles, as well as clothing, holdings, plumbing and ventures.

Other generic terms on the horizon include .football, .flights, .cards and .bid.

The first-ever non-Latin letter domains have also been approved, including the Chinese for “խաղ”, the Arabic for “Վեբ” կամ “network,” or the Cyrillic for “առցանց”.

Concern over ‘side effect’ –

Gurry acknowledged that the expansion was meant to ease use of the fast-growing Internet.

So presumably, their reasons for expanding relate to improvement of navigational capacity on the Internet. What we’re concerned is the side effect of the impact that that has on branding systems that are used by consumers for their interaction with commerce,” նա ավելացրել է.

Trademark owners aggrieved by cybersquattingthe abusive registration of domain names, sometimes in order to sell them back to rights holders or draw consumers to rival productshave the option of turning to WIPO’s arbitration procedure.

Մեջ 2013, 2,585 such cases were filed with WIPO, concerning a record 6,191 individual domain names.

Under international rules, Web registration firms must void the registration of losers in WIPO cybersquatting cases.

The UN body is already hearing its first case concerning a new gTLD, filed in February and pitting a German company against the Dutch registree of the still-inactive website canyon.bike.

Erik Wilbers, director or WIPO’s arbitration arm, said that the vast increase of gTLDs will mean that trademark holders would have to bemuch more focusedin what they challenge.

You cannot keep shooting at everything that moves in an expanding domain name system,” - ասել է նա.

Աղբյուր: afp.com

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