WD-40 i mikrovalovima, tamponi: Tajne fotografije hrane otkrila

WD-40 and microwaved tampons: secrets of food photography revealed

To je posao stilista hrane kako bi proizvodi izgledaju ukusno na kameru - čak i ako je makeover ostavlja jelo nejestivo. Šest stilisti da nam svoje trikove


Pokreće Guardian.co.ukOvaj članak pod naslovom “WD-40 i mikrovalovima, tamponi: Tajne fotografije hrane otkrila” napisao je Angelina Chapin, za theguardian.com u ponedjeljak 4. siječnja 2016 15.51 UTC

Iza većine profesionalnih hrane fotografija je stilist koji Umjesto gledatelj. Te prijevare u rasponu od dozom ruž za pocrvenjeti jagoda, na "milkshake" izrađene od pire krumpir. Nije da je hrana stilisti su lažljivci i vara. Oni su jednostavno u poslu improvizacije.

Kroz 10 vrijeme koje ono poprima, U prosjeku, završiti fotografiju pucati, stilisti se očekuje da će riješiti bilo dano krize na licu mjesta. Ne Tzatziki na setu? Provjerite veze s majoneze ili šlagom u hladnjaku. Klijent želi da turska koži da izgleda "malo više crvena"? Bolje imati bojanje hrane na ruku.

"Prilikom snimanja, ne možete prestati i reći: 'Hej, uh, Zaboravio sam ovo,' ", Objašnjava Denise Stillman, hrana stilist Orange County-based, koji je bio u poslovnom za 26 godina. "Potrebno je samo da bi bili sigurni da [donijeti dovoljno materijala na setu se] pokriti sve svoje baze, a zatim [zapitaj se], "Što još može poći po zlu?' "

No, nije sve odglumiti. Proizvod oglašivač pokušava prodati često istaknuta, objašnjava Stillman. Kada, na primjer, ona puca oglas za Breyers, ona puca pravi sladoled. Ali ako je ona styling Gay Lea hrane "šlag, sladoled počiva na vrhu može biti bilo što - tako dugo kao što izgleda ukusno.

Bilo snimanja televizijske reklame ili print oglas, Cilj je hrana stilist je često naglasiti sastojak prirodne ljepote.

"Ja sam poput kose i šminka za hranu,", Kaže Charlotte omnes, stilist sa sjedištem u New Yorku. "Kad vidite više modela prošetati pistom, oni ne izgledaju kao da. No, nakon što su izašli iz šminke, ste kao, "Wow."

Ako želite svoj Instagram hrane fotografije nalikuju Dobar tek pokriva, smo prikupili neke pro savjeta koji će vam pomoći. Šest hrane stilisti služio nam svoje tajne o tome kako bi zajednički jela izgledaju spremni za svoje izbliza.

enchiladas: pire krumpir dati izgled rinfuzi

enchiladas
Za ukusnu izgleda enchilada, dodaj pire krumpir. Fotografirati: Foto: Rick Gayle. styling Hrana Kim Krejca.

Meksička hrana nije najfotogeničniji. Nitko ne zna bolje od Kim Krejca, Phoenix-based stilist koji radi s puno jugozapadnoj kuhinje. "Enchiladas s umakom od krvarenja u grah [su] nije baš vizualno ugodan,", Kaže ona. "Morate mijenjati, ali da još uvijek biti istina za hranu."

Kako bi se dobilo enchiladas izgled glomaznosti (kao što se vidi gore), ona ih je punjena s trenutnim pire krumpir, Stilist je go-to punjenje, jer oni su jednostavno napraviti i plijesni. Zatim Krejca doda meso i povrće na krajeve gdje su tortilje otvaraju. Da biste završili jelo, ona koristi topline pištolj kako bi se sir savršeno rastopiti na vrh.

tacos: kozmetičke spužve držati školjke otvoren

tacos
tacos: isprobati kozmetičke spužve, ljepilo, i WD-40. Fotografirati: Foto: Rick Gayle. styling Hrana Kim Krejca.

U stvarnom životu, tacos su ukusni nered. Da bi ih naočit na kameru, Krejca zalijepljen dvije tortilje zajedno i postavljeni kozmetičke spužve iza mesa da zadrži školjke otvoren. Za tamne i sočne izgleda govedine, slikala komada sa smeđim umakom zove Kuhinja Bouquet, napravljen od vode i boje hrani. Krejca zatim sprayed nadjev sa WD-40, joj tajno oružje kako bi meksičke hrane se prelijeva. Stillman koristi crvene paprike u mjestu kockice rajčice za više jarke boje i izlijeva kukuruzni sirup graha tako da izgledaju vlažna i svježa.

Žitarica: muške proizvodi za kosu i krema napraviti savršen 'mlijeko'

Žitarica
Da li volite svoj žitarica suho ili sa sušilom kremom? Fotografirati: Foto: Chris Elinchev na mali ribnjak Productions. styling Hrana Tamara Kaufman.

To može uništiti vaš apetit, ali je mlijeko koje se koristi u fotografijama žitarica je obično varanje. Since the real stuff quickly makes cornflakes look soggy, food stylists have come up with alternatives. In this photo, Wisconsin-based Tamara Kaufman used Wildroot, a white hair cream for men with a sunscreen lotion-like consistency that many stylists covet. Krejca prefers the old-school method of white glue, which photographs just like the real deal. When pros do use actual milk, it’s only a very small amount. According to Michelle Rabin, a Toronto-based food stylist, you can place the most beautiful pieces of cereal in a bowl filled with vegetable shortening and cover it with a thin layer of milk. “The shortening resists the liquid and it looks like the whole bowl is filled with mounds of cereal,", Kaže ona. “The pieces will stay pretty crisp for a long time.”

Kava: watered down soy sauce and gelatin give a smooth look

Kava
For a smooth-looking coffee, try water and gelatin. Fotografirati: Photo by Beth Galton. Retouching by Ashlee Gray. Food styling by Charlotte Omnès.

Black coffee is hard to work with because of its oily sheen. U latte or cappuccino, the foam will quickly evaporate. In this photo, Omnès used a combination of Kitchen Bouquet, water and gelatin to give the coffee a smooth look. In a pinch, Rabin has used watered-down soy sauce and once had to improvise with cream and gravy browner on the set of a popular Canadian brand. “I see that billboard I worked on and I’m like: ‘That’s funny, because that’s not a coffee,’” she says. Kaufman uses the real deal when possible, but adds drops of soapy water around the perimeter with an eyedropper to simulate fresh brew. The froth, stylists say, is often made from piped soap foam.

Turska: it may be raw and bloody inside, but the skin looks good

turkey
Undercooked turkey is often featured in ads. Fotografirati: Photo by Marshall Troy. Prop styling by Grace Knott. Food styling by Charlotte Omnès.

Every home chef knows it’s hard to make a bird crispy on the outside and moist on the inside. Srećom, food stylists only have to focus on aesthetics, which means they never fully cook one. “It is important not to overcook them so the skin stays looking moist, plump and juicy,” says Omnès. “These are visual cues that make your mouth water when you look at it.” New-York based stylist Brian Preston-Campbell says he often roasts five or six turkeys for a few hours each to get that “perfect hero bird”. “It’s still raw and kind of bloody inside,"Kaže on. “It’s kind of nasty but it’s about the end product in the photo.”

In this shot, Omnès pinned down the turkey’s skin so it wouldn’t tear in the oven. She lined the pan and stuffed the bird with a water-soaked paper towel so it would steam instead of turn crispy. To achieve that brown, glistening look, she brushed the turkey with a mixture of water, Kitchen Bouquet and dish soap.

Ice cream or whipped cream: shortening, corn syrup and frosting

ice cream
Frosting plus icing sugar makes an impressive-looking ice cream. Fotografirati: Photo by Marshall Troy. Prop styling by Grace Knott. Food styling by Charlotte Omnès.

If ice cream were a human model, she would be a diva. The dessert is hard to mold, and if you’re not styling in a refrigerated space, melts quickly. To avoid the headache, experts often turn to other ingredients. To create the “ice cream” on the left, Omnès mixed frosting with icing sugar (the cone on the right is the real deal), but the most common fake ice cream recipe is a combination of vegetable shortening, powdered sugar and corn syrup.

For other milky desserts, stylists have many hacks. For a dollop of whipped cream, Omnès used a non-dairy creamer that “does not wilt or weep”. Kaufman prefers Barbasol shaving cream but notes: “The woman who mistakenly tried a bite was not pleased.” For milkshakes, Stillman uses sour cream because it’s thick and easy to swirl.

Drinks: that frosty glass? It’s spray-on deodorant

cola glass
If your drink lacks the right sheen, just spray some deodorant on it. Fotografirati: Alamy

Stylists don’t waste real booze unless the ad is for alcohol. To make cocktails, Omnès mixes food coloring in water, a trick Kaufman also uses to create “chardonnay” from diluted Kitchen Bouquet. In truth, the liquid itself is the sideshow. “The most important part about cocktails are the visual cues,” says Omnès – cues such as ice, fizz, bubbles and froth. “They [make the drink] look refreshing.”

For frozen drinks like margaritas and daiquiris, the pros rely on ice powder, bits of gelatin that look like crushed ice when mixed with liquid. They also use fake plastic or acrylic ice cubes, which don’t melt under the hot camera lights and vaseline on the rim of margaritas. To create frost, Stillman coats a beer mug with spray-on deodorant and uses a mixture of Scotchguard and glycerin to make soft drinks look icy cold with beads of condensation. “What a hassle it would be otherwise,” says Stillman. “This way, you can choose the level of wetness on the glass.”

Steamy pasta: incense gives the appearance of steam

That moment when steam rises up from pasta like mist over a mountain is hard to capture naturally on camera. Kaufman hides a tin foil package of steam chips inside the pasta bowl and adds water to create vapor. To get the same effect, she has also lit incense and later removed the stick with Photoshop, while other tricks involve a clothing steamer or cigarette smoke. By far the most interesting method is to microwave water-soaked tampons (cotton balls work as well) and bury them behind a dish. “I have them in my kit just in case,” says Kaufman. Regardless of the technique, she says steam should always be shot against a dark background.

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