Huawei unveils P9 thiab P9 Plus Smartphones coj rau iPhone thiab Galaxy

Huawei Unveils P9 and P9 Plus Smartphones to Take on iPhone and Galaxy

Rising Suav smartphone chaw tsim tshuaj paus koom tes nrog Leica tshiab dual-lub koob yees duab tes raws li nws npaj siab yuav sib tw nyob rau sab saum toj kawg


Powered by Guardian.co.ukQhov tsab xov xwm hu ua “Huawei unveils P9 thiab P9 Plus smartphones rau noj nyob rau hauv iPhone thiab Galaxy” yog sau los ntawm Samuel Gibbs, rau theguardian.com on Wednesday 6 Plaub Hlis Ntuj 2016 13.31 UTC

Suav chaw tsim tshuaj paus Huawei muaj unveiled nws tseeb los kom noj nyob rau hauv smartphone giants Samsung thiab kua, betting rau dual koob yees duab thiab hwm tsim nrog nws cov tshiab flagship hauv tes.

Lub ob tug xov tooj, lub 5.2in P9 thiab 5.5in P9 Plus, yog nyias, ua los ntawm txhuas thiab muaj nqaim bezels nyob ib ncig ntawm lawv Liab twm hawj lub iav 4-kev tiv thaiv cov ntxaij vab tshaus. Lawv yog ib cov kauj ruam nyob rau hauv kev tsim thiab zoo rau Huawei.

Huawei P9 thiab P9 Plus
Lub 5.5in Huawei P9 Plus nyob rau sab laug, tus me 5.2in P9 nyob rau txoj cai. Duab: Samuel Gibbs rau Tus Saib Xyuas

Lub P9 thiab P9 Plus saib txhua txhua me ntsis high-end pab kiag li lawm nrog zoo xws li cov build zoo, khoom xav, vibrant cov ntxaij vab tshaus thiab tuabneeg sensors ntau rau sab saum toj kiag li lawm los Samsung thiab kua. Lawv kuj muaj loj roj teeb, microSD card slots, Huawei sab saum toj-ntawm-lub-line kev cai processors thiab tus tshiab USB-C connectors rau them.

Huawei, Txawm li cas los, yog ntsuam xyuas nyiaj rau cov koob yees duab prowess mus teem nws sib nrug nyob rau hauv lub crowded hwm kev ua lag luam. Lub P9 tes muaj dual koob yees duab – ib tug ib tug 12-megapixel xim thiab ib tug ib tug 12-megapixel dub thiab dawb – uas lub tuam txhab neeg pab leg ntaubntawv captures 200% ntau lub teeb.

Michael Sykes, senior European khoom saib xyuas Huawei, hais tias: "Yog hais tias koj cia rau hauv ntau lub teeb rau koj tau zoo uas tsis muaj teeb muaj peev xwm ua, tab sis koj tseem yuav tau txais ntau dua zoo ratios nyob rau hauv cov xim dub thiab dawb photography, yog li ntawd koj yuav muaj yeej ntse thiab crisp dub thiab dawb cov duab, thiab koj yuav ntxiv qhov tob ntaub ntawv. "

Huawei muaj ntxiv ob peb nta xws li dynamic aperture hloov, ob leeg nyob rau lub sij hawm ntawm kev noj cov yees duab thiab tom qab lub fact, siv ob qho tib si cov koob yees duab thiab muaj peev xwm mus rub tawm tricks xws li cais ib tug kwv nyob rau hauv cov xim nyob rau hauv ib tug dub thiab dawb keeb kwm yav dhau. Lub smartphone chaw tsim tshuaj paus tsim cov sensors thiab software siv nyob rau hauv lub P9 tes nyob rau hauv kev koom tes nrog German lub koob yees duab chaw tsim tshuaj paus Leica, paub rau nws cov high-end lo ntsiab muag thiab cov koob yees duab.

Khiav mus toj

Huawei P9 tuabneeg scanner
Cov tuabneeg scanner nyob tom qab ntais ntawv hais tias ntawm lub khub niam txiv 8, zoo ib yam li uas haum rau Google tus Nexus pab kiag li lawm. Duab: Samuel Gibbs rau Tus Saib Xyuas

Huawei vam tias cov P9 thiab P9 Plus, tus me uas yuav muaj nyob rau ntawm 16 Plaub Hlis Ntuj rau € 599 (£ 485) thiab cov loj sai tom qab rau € 749, yuav tshaj lub 5m kev muag khoom ntawm xyoo tas los lub P8 thiab 3m ntawm Huawei lub loj-screen phablet lub khub niam txiv 8.

Lub tuam txhab Qib raws li lub thib peb-biggest smartphone chaw tsim tshuaj paus thooj plawv, nrog cia li tshaj 104m smartphones xa nyob rau hauv 2015 thiab ib tug 7.3% marketshare, raws li cov ntaub ntawv los ntawm Gartner.

Samsung txuas ntxiv nws cov hlau lead hauv cov 2015 uas muaj ntau tshaj 320m smartphones muag thiab 22.5% ntawm kev ua lag luam, nrog kua thib ob nrog nyob rau hauv 226m muag khoom thiab 15.9% – ntau tshaj ob npaug Huawei tus muag khoom.

Huawei P9 thiab P9 Plus
Lub txhuas lub cev, sib npaug sab thiab nyias tsim match rivals. Lub P8 Plus kuj muaj ib qho IR blaster nyob rau hauv lub saum toj. Duab: Samuel Gibbs rau Tus Saib Xyuas

Tab sis hais txog ntawm kev kho vajtse zoo, Huawei ntsib ib tug nce toj sib ntaus sib tua vim hais tias ntawm nws kuj tsis paub hais tias hom sab nraum ntawm Tuam Tshoj. Txawm hais tias nws tau loj hlob, nrog Gartner qeb duas nws 1.8% nyob rau hauv kev ua lag luam qhia tawm xyoo-on-xyoo, nws tseem yog ib tug nyob deb peb nrog rau Tuam Tshoj lub Lenovo thiab Xiaomi snapping nyob rau hauv nws heels.

Colin Giles, thawj tus lwm thawj ntawm Huawei lub Consumer lag ua luam pab pawg neeg hais tias: "Peb twb tau ua hauj lwm rau peb txoj kev nce nqi ntsiab lus, thiab peb aspiration yog los tsim high-end pab kiag li lawm uas sib tw nrog Kua thiab Samsung.

"Tiam sis peb kuj yuav tsum hom, uas txhais tau tias peb yuav pib yeej pib nrog cov tau txais kev pab sab nraud ntawm Tuam Tshoj. "

Huawei P9
Lub Huawei P9 khaubncaws fits nyob rau hauv lub tes nrog ib tug kuj svelte num rau ib tug xov tooj nrog ib tug 5.2in screen. Duab: Samuel Gibbs rau Tus Saib Xyuas

Ib feem ntawm qhov teeb meem rau lub hom yog cov es alien-rau-Europeans npe – ob Suav cim hais Hwa-txoj kev – uas nws ua li yuav tsum nyob. Giles said the company was committed to reinvesting its initial successes into above the live advertising and retail, giving the P9 a push in smartphone shops.

Samsung faced a similar problem of brand recognition in the early 2000s, known mostly for budget televisions and cut-price electronics, but the Korean company managed to elevate itself though the mid-to-late 2000s with improved products and extensive marketing campaigns.

Huawei will have to do the same should it hope to sell in volume at the top end, where smartphones command the highest prices and the biggest margins. Given the decline of rivals such as Sony and HTC in the premium market in the UK, the P9 could be a good step in the right direction for the Huawei.

Huawei P9 Plus
Huawei P9 Plus is significantly bigger than the P9, with a 5.5in screen, but the overall size of the device is still relatively for a phablet. Duab: Samuel Gibbs rau Tus Saib Xyuas

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