Yuav ua li cas yuav ib tug poj niam Ua Ntxiv rau Ebay? Txuj ua ib tug txiv neej

How Can a Woman Make More on Ebay? Pretend to be a Man

cov txiv neej khwv tau 20% ntau nyob rau nruab nrab tshaj cov poj niam muag zoo tib yam khoom tshiab rau eBay, tu lub teeb rau tsis nco qab biases uas muaj kev cuam tshuam yuav coj tus cwj pwm


Powered by Guardian.co.ukQhov tsab xov xwm hu ua “Yuav ua li cas yuav ib tug poj niam ua tau ntau rau Ebay? Txuj ua ib tug txiv neej” raug sau los ntawm Ian Sample Science editor, rau Tus Saib Xyuas rau hnub Friday puv 19 Lub ob hlis ntuj 2016 19.04 UTC

Cov poj niam uas muag cov khoom online yuav thaj nqa ntau dua tus nqi yog hais tias lawv txaus siab los mus ua kom ib tug yooj yim tweak rau lawv suab: ua txuj ua cov txiv neej.

Cov nrhiav emerges los ntawm ib tug kev tshawb uas nrhiav tau hais tias nyob rau nruab nrab txiv neej khwv tau 20% ntau tshaj cov poj niam thaum lawv muag zoo tib yam khoom tshiab rau eBay.

Lub disparity tshwm los ntawm ib tug ib txwm rau tag nrho cov tub lag luam – txiv neej thiab cov poj niam – kom muaj tsawg rau cov khoom muab rau auction nyob rau hauv internet khw thaum cov neeg muag khoom yog ib tug poj niam.

"Peb yuav tsum nrhiav tau ib tug kis, tab sis peb twb tag rau lub magnitude, tshwj xeeb tshaj yog vim hais tias cov biggest nyhuv yog rau cov khoom tshiab qhov twg cov poj niam thiab cov txiv neej muag raws nraim tib yam,"Hais tias Tamar Kricheli-Katz, ib tug sociologist ntawm Tel Aviv University.

Lub ntsiab yog xav kom los lub teeb nyob rau tsis nco qab biases uas muaj feem xyuam neeg tus yuav coj tus cwj pwm. Ib tug tau piav, tsa los ntawm tus sau phau ntawv, yog hais tias cov neeg unwittingly muab ntau nqi rau cov khoom uas los ntawm cov txiv neej tshaj cov poj niam, ua tej buyers rau hais ntau.

Yog hais tias txoj kev tshawb no yog backed los ntawm kev tshawb fawb ntxiv, nws yuav tsum yog ib tug ntawm cov thawj los qhia nrog tiag tiag cov khoom ntaub ntawv yuav ua li cas tsis sib xws thiab kev ntxub ntxaug muab cov poj niam nyob ib zoo ib yam disadvantage nyob rau hauv lub hauv internet khw.

Kricheli-Katz thiab economist Tali Regev analyzed US muag khoom ntawm 420 feem ntau nrov khoom los ntawm tag nrho cov ntau yam ntawm eBay pawg ntawm 2009 thiab 2012. Lawv pom tias cov poj niam ua los ze li ntawm ib lub hlis twg ntawm cov neeg muag khoom nyob rau hauv lub dataset, thiab hais tias txawm muaj tsawg muag kev, lawv enjoyed zoo reputations li cov neeg muag khoom.

Lub disparity nyob rau hauv tus nqi them rau cov khoom yog tshwm nyob rau hauv siv cov khoom raws li zoo raws li tshiab, tab sis cov kis nyob deb me me. Nyob rau nruab nrab, buyers them cov poj niam 97% ntawm tus nqi lawv them cov txiv neej rau tib lub secondhand khoom. Cov kis tej zaum yuav me me vim hais tias cov kev tsis ncaj ncees tiv thaiv cov maum yog ze li ntawm offset los ntawm tub lag luam muaj ntau ntseeg siab nyob rau hauv cov poj niam tej lus piav qhia ntawm secondhand khoom, kev soj ntsuam sau nyob rau hauv phau ntawv journal Science kho.

Tab sis yog eBay cov neeg muag khoom tsis tshaj tawm lawv cov tub los ntxhais rau ntawm qhov chaw, kev soj ntsuam khiav ib daim xyaum ua tej yam uas qhia tias sellers 'usernames, thiab cov khoom lawv muag, yog ib tug muaj tseeb daim ntawv qhia. "Yog hais tias kuv muag ib tug iPhone, tab sis kuj kuv nkawm khau thiab ib tug lub hnab tawv pojniam, nws mam li yuav kuj yooj yim kom paub kuv li ib tug poj niam,"Hais tias Kricheli-Katz. "Thiab lub ntau yam khoom kuv muag, qhov ntau meej neeg muaj peev xwm categorize kuv. "

Mus ntsuam xyuas lawv lub sijhawm twg los hais tias buyers them tsawg rau cov poj niam tshaj txiv neej tsuas vim hais tias ntawm lawv cov tub los ntxhais, lub duo khiav ib qho hauv internet xyaum ua tej yam. Lawv nug cov neeg mus tshaj tawm ntau npaum li cas lawv yuav them rau ib tug $100 Amazon daim. Thaum voucher twb muab los ntawm "Brad", lub twv tau siab tshaj thaum nws muaj los ntawm "Alison".

Cov kev tshwm sim qhia tias, nyob rau nruab nrab, cov poj niam fared heev rau lub lag luam hauv internet. Tab sis ib tug delve rau hauv cov ntaub ntawv qhia ib co upsides rau cov poj niam cov neeg muag khoom. Nyob rau hauv tej yam pawg, cov poj niam feem ntau muag tib yam khoom rau ntau tshaj cov txiv neej puas tau. Ib qho qauv ntawm Barbie muag rau 16% ntau rau cov poj niam cov neeg muag khoom, thaum tsiaj tej khoom noj, inexplicably, muag rau 20% ntau. Nyob rau lwm cov tes, cov txiv neej ua ib tug whopping 270% ntau thaum muag ib tug Nintendo Wii, 30% ntxiv rau ib tug thermal tshuab luam ntawv, thiab 20% ntxiv rau golf khoom. Ib tug folding riam muag rau 61% tsawg thaum muag los ntawm ib tug poj niam tshaj ib tug txiv neej. "Koj tsis xav kom muaj ib tug poj niam muag uas,"Hais tias Regev.

Tag nrho cov uas yoojyim rau lo lus nug ntawm yog dab tsi ib tug poj niam lub ua. Ib lub tswv yim rau hauv lub soj ntsuam tau hnov ​​yog rau cov poj niam txais yuav ib tug txiv neej username rau eBay thiab muag ib yam khoom ntawm ib lub sij hawm los pab zais lawv cov tub los ntxhais. Tab sis tsis Kricheli-Katz tsis Regev yog kiv cua ntawm ntawd mus kom ze. "Peb tsis xav kom muaj nyob rau hauv ib lub ntiaj teb uas tib neeg nkaum lawv cov tub los ntxhais. Nws yuav zoo li zoo li ib tug zoo zoo, tab sis peb yuav tsum tau txo no kis nyob rau hauv lwm txoj kev,"Hais tias Kricheli-Katz.

"Ib tug zoo dua lub tswv yim yog rau buyers mus nrhiav rau cov poj niam sellers thiab yuav los ntawm lawv,"Hais tias Regev. "Lawv yuav tau txais zoo dua tus nqi, tab sis nyob rau tib lub sij hawm, ntau bidding rau cov poj niam cov khoom yuav pab kom nqaim cov kis. "Zoo tseem, them cov poj niam tus nqi qub raws li txiv neej cov neeg muag khoom.

"Ua li cas peb yeej vam yog tias los ntawm kev ua cov neeg paub txog cov tsis nco qab biases, tej zaum lub sij hawm lub kis yuav nqaim,"Hais tias Kricheli-Katz. Kom teeb meem zuj zus, cov poj niam feem ntau them ntau dua cov txiv neej rau cov khoom lawv yuav nyob eBay.

Nyob rau hauv cov phau ntawv journal tus sau phau ntawv tsa cov lus nug txog lwm yam khw twg tus txiv neej pw ntawm cov neeg muag khoom yog tsis nyob rau hauv kev ua xyem xyav: "Raws li ib txoj cai, eBay tsis ntsees hais tub los ntxhais ntawm nws cov neeg siv. Cuaj kaum, cov txiv neej thiab cov poj niam yog yooj yim yog txivneej los pojniam-Categorized los ntawm lwm cov neeg. We suspect that even greater divergences are present in other product markets where gender is always known,” they write.

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