Twitter sayayya mobile talla farawa

Twitter buys mobile advertising startup

Twitter ne motsi zurfi cikin mobile talla da sayan MoPub, mai farawa mayar da hankali a kan salula ad mu'amala.

The saye sanar marigayi Litinin aka kiyasta ya zama da daraja wasu $350 da miliyan, bisa ga fasahar labarai site TechCrunch.

“MoPub ta fasaha zai baka damar mobile aikace-aikace wallafa gudanar da kaya da kuma inganta mahara kafofin talla — direct talla, gidan talla, ad cibiyar sadarwa, kuma real-lokaci neman ta hanyar MoPub kasuwa,” Twitter ta Kevin Weil ce a cikin wani blog post.

“The biyu manyan trends a cikin ad duniya a yanzu su ne m mabukaci miƙa zuwa mobile amfani, da masana'antu miƙa zuwa programmatic buying. Twitter zaune a mahada daga cikin wadannan, kuma mun yi zaton ta hanyar kawo MoPub ta fasaha da kuma tawagar Twitter, za mu iya kara fitar da wadannan trends domin amfanin masu amfani da, tallace-tallace, kuma hukumomin.”

Weil ce Twitter kuma ya shirya ya yi amfani da MoPub ta fasaha “gina real-lokaci umurnin a cikin Twitter talla dandamali saboda haka mu tallace-tallace iya more sauƙi sanya aiki da kai da kuma sikelin da sayayya.”

Twitter a farkon wannan shekara suka fara ba da damar talla da za a yi niyya a users bisa kalmomin da aka rubuta a tweets.

The azumi-girma zamantakewa na cibiyar sadarwa, ana sa ran tãrãwa $582.8 miliyan a duniya a ad kudaden shiga wannan shekara da kuma kusan $1 biliyan gaba shekara, bisa ga masana'antu tracker eMarketer. Shi ya kasance mai zaman da aka gudanar, amma da dama rahotannin nuna kamfanin iya kaddamar da wani na farko jama'a hadaya.

Repost.Us – Republish Wannan labari
wannan labarin, Twitter sayayya mobile talla farawa, An syndicated daga AFP kuma posted a nan tare da izinin. Copyright 2013 AFP. Dukkan hakkoki

 

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