Ta yaya mace za Make More on eBay? Riya ya zama Man

How Can a Woman Make More on Ebay? Pretend to be a Man

Men aikatãwa 20% more on talakawan fiye da mata sayar da m sababbin kayayyakin a kan eBay, zubar haske a kan sume biases wanda shafa sayen hali


Powered by Guardian.co.ukWannan labarin mai taken “Ta yaya mace za ta yi more on eBay? Riya ya zama babban mutum” ya rubuta Ian Sample Science edita, for The Guardian a ranar Jumma'a 19th Fabrairu 2016 19.04 UTC

Matan da suka sayar da kaya online iya fili kawo mafi girma farashin idan sun kasance shirye su sa daya mai sauki tweak din zuwa ga farar: riya su ne mutanen.

The binciken fita daga wani binciken da gano cewa a kan talakawan maza sanã'anta 20% fiye da mata a lokacin da suka sayar da m sababbin kayayyakin a kan eBay.

The fidda bayyana su zo daga wani hali ga dukan buyers – maza da mata – don bayar da kasa domin abubuwa sa up for gwanjo a online kasuwa a lokacin da mai sayarwa ne wata mace.

"Mun sa ran samun rata, amma mun yi mamakin a girma, especially because the biggest effect was for new products where women and men are selling exactly the same thing,” said Tamar Kricheli-Katz, a sociologist at Tel Aviv University.

The results are thought to shed light on the unconscious biases that affect people’s buying behaviour. One possible explanation, raised by the authors, is that people unwittingly assign more value to products owned by men than women, leading potential buyers to bid more.

If the study is backed up by further research, it would be one of the first to show with real product data how inequality and discrimination put women at a consistent disadvantage in the online marketplace.

Kricheli-Katz and economist Tali Regev analysed US sales of 420 most popular products from the full range of eBay categories between 2009 da kuma 2012. They found that women made up nearly a quarter of vendors in the dataset, and that despite having less selling experience, they enjoyed better reputations as vendors.

The disparity in prices paid for goods was evident in used products as well as new, but the gap was far smaller. A talakawan, buyers paid women 97% of the price they paid men for the same secondhand items. The gap may be smaller because the bias against females is nearly offset by buyers having more trust in women’s descriptions of secondhand items, the researchers write in the journal Science Advances.

Though eBay vendors do not declare their gender on the site, the researchers ran a separate experiment which showed that sellers’ usernames, and the items they sold, was an accurate guide. “If I’m selling an iPhone, but also my shoes and a purse, it’ll be relatively easy to identify me as a woman,” said Kricheli-Katz. “And the more items I sell, the more accurately people can categorise me.”

To test their suspicion that buyers paid less to women than men simply because of their gender, the duo ran an online experiment. They asked people to declare how much they would pay for a $100 Amazon voucher. When the voucher was offered by “Brad”, the bids were higher than when it was offered by “Alison”.

The results show that, a kan talakawan, women fared worse at the online market. But a delve into the data reveals some upsides for female vendors. In certain categories, women typically sold the same items for more than men did. A particular model of Barbie sold for 16% more to women vendors, while pet food, inexplicably, sold for 20% more. A wannan bangaren, men made a whopping 270% more when selling a Nintendo Wii, 30% more on a thermal printer, da kuma 20% more on golf balls. A folding knife sold for 61% less when sold by a woman than a man. “You don’t want to be a woman selling that,” said Regev.

All of which leaves the question of what a woman’s to do. One strategy the researchers have heard is for women to adopt a male username on eBay and sell one item at a time to help conceal their gender. But neither Kricheli-Katz nor Regev are fans of that approach. “We don’t want to be living in a world where people hide their gender. It might seem like a good strategy, but we should be reducing this gap in other ways,” said Kricheli-Katz.

“A better strategy is for buyers to look for women sellers and to buy from them,” said Regev. “They can get better prices, amma a lokaci guda, more bidding on the women’s products will help to narrow the gap.” Better still, pay the women the same price as male vendors.

“What we really hope is that by making people more aware of these unconscious biases, maybe over time the gap will narrow,” said Kricheli-Katz. Don yin al'amura muni, women typically paid more than men for the products they bought on eBay.

In the journal the authors raise questions about other marketplaces where the sex of vendors is never in doubt: “As a policy, eBay does not explicitly state the gender of its users. Duk da haka, men and women are easily gender-categorised by other users. We suspect that even greater divergences are present in other product markets where gender is always known,"Suka rubuta.

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