Powered by Guardian.co.ukWannan labarin mai taken “Apple: abin da kuke yi bayan zama a duniya da ya fi riba kamfanin?” aka rubuta ta hanyar Rupert Neate a New York, for The Observer a ranar Asabar 31st Janairu 2015 15.01 UTC

A lokacin da Apple zama mafi m company a tarihi makon da ya gabata, manazarta wuya dauke da tashin hankali.

"Mai dũkar", "Fice", "A dodo" kasance wasu daga cikin manazarta 'halayen to lambobin nuna Silicon Valley m ya yi $ 18bn (£ 12bn) a kamar watanni uku - by sayar 34,000 Iphones sa'a a kusa da nan kowane lokaci daga Oktoba zuwa Disamba. Shi yanzu yana da $ 178bn da tsabar kudi a cikin banki.

Amma bayan dukan tashin hankali, da tambayoyi fara. Ga wani kamfanin da ya dawo daga durkusar da kasa da 20 da suka wuce, tsawon lokacin da zai iya ci gaba da bishara? A nan ne shida babban tambayoyi ta duniya ta babbar kamfanoni nasara.

financially, ne wannan ganiya?

apple ya 90 days daga fatarar lõkacin Steve Jobs koma da shi a 1997- kamar yadda ya daga baya saukar - amma Apple yanzu o ƙarin tabbatar da downplay da kudi nasara gaba da kwata riba sanar domin mamaki zuba jari da kuma manazarta.

Wannan kwata ta ribar kasance a kan wata sikelin, ko da yake. Sales a watanni uku zuwa karshen Disamba kasance sama 30% to $ 74.6bn. Wadanda ribar $ 18bn kasance sama 37%.

Shi ne ya fi sauri kwata girma tun Maris 2012, amma sai Apple ya rabin size shi ne a yanzu. Kamar yadda Apple shugaban kudi jami'in, Luca Maestri, ya ce: "Ga wani kamfanin mu size cewa ba karamin feat."

Katy Huberty, an Analyst a Morgan Stanley, ce shi ne a "kwata domin rikodin littattafai" kuma ya karu da ita share price manufa daga $126 zuwa $133, nuna ta yi imanin akwai more girma ya zo. The hannun jari, wanda tsalle 5% a bayan-hours ciniki wadannan Apple ta results, rufe a $117 ran juma'a.

The babban kalubale a yanzu, ya ce Geoff Blaber, Mataimakin shugaban bincike domin CCS Insight, shi ne ya samu na gaba girma damar. "Yammacin Turai da Arewacin Amirka da ake samun cikakken: yi dakin girma Apple ya dogara shan girma daga [Google ta] Android tsarin aiki bisa na'urorin,"Sai ya ce. "The babba, babban, mayar da hankali ne a kan kasar Sin da kuma zuwa ga karami har India. "

Manazarta polled by Thomson Reuters zata Apple ta kudaden shiga a shekara zuwa watan Satumba girma 22%, amma girma rage zuwa 4% a cikin wadannan shekaru.

Akwai mutane da yawa da mutane suke so ya bar wani iPhone?

Apple sayar da rikodin 74.5m wayoyin salular a cikin kwata, 46% fiye da a daidai wannan lokacin a shekara a farkon. "Neman iPhone ya staggering, shattering mu high tsammanin,"Shugaban zartarwa Tim Cook ya ce. "Wannan girma da wuya fahimta."

The phones lissafta kashi biyu cikin uku na Apple ta kudaden shiga, kuma sun kasance daraja fiye da Microsoft da kuma Google ta latest na kwata tallace-tallace a hade.

"Alama kamar dukan duniya yana so wani iPhone,"Steven Milunovich, an Analyst a UBS, ya rubuta a cikin wani bayanin kula wa masu zuba jari, nuna cewa masu amfani da suka nema fi phones amma Apple ba zai iya samar da su da sauri isa har kwanan nan.

Duk da haka, Toni Sacconaghi, an Analyst a Bernstein Research, tsõratar da cewa Apple ya girma iya zama ma tawakkali a shekaru bakwai da haihuwa samfurin line. "A fare a kan Apple ne ƙara a fare a kan iPhone,"Sacconaghi ce. "The bushãra ne, iPhones ne mai girma. The bad news shi ne, a yanzu da ke tuki a kan 100% na kudaden shiga girma na kamfanin. "

A kasar Sin abokin ciniki sayayya biyu sabuwar iPhone 6s.
A kasar Sin abokin ciniki sayayya biyu sabuwar iPhone 6s. M: Johannes Eisele / AFP / Getty Images

Ta yaya muhimmanci shi ne, kasar Sin?

Very: iPhone tallace-tallace da ake yawo a kasar. Apple kãma gida m Xiaomi zama Sin ta babbar smartphone sayarwa a karshe kwata. Sin tallace-tallace, wanda ya kasance mai rauni ga Apple har sai ya fito da latest girma-allon phones, zo a cikin a $ 16.1bn, up 70% a bara - a lokacin da shi ma ba su da wani yawa ba shi da damar yin amfani da China Mobile ta kiyasta 760 miliyan biyan kuɗi.

Kudaden shiga a kasar Sin suna da sauri kamawa up tare da adadin da ya tattara a cikin dukan Turai, inda tallace-tallace kasance $ 17.2bn, up 20%.

"Ina wurin [a kasar Sin] dama bayan ƙaddamar a watan Oktoba, da tashin hankali a kusa da iPhone 6 da kuma 6 Kara [ya] cikakken mamaki,"Cook ya ce a lokacin da ya kira tare da manazarta. "Za ka iya gaya cewa muna da wani babban bi a kasar Sin."

Apple ya shirya ya ninka yawan da Stores a mafi girma da kasar Sin don 40 da tsakiyar 2016. "Yana da wani m kasuwa,"Inji shi. "Mutane so Apple kayayyakin. Kuma za mu yi mu mafi kyau in bauta wa kasuwa. "

Sai kawai a shekara a farkon, a watan Oktoba 2013, Apple ya No 6 smartphone mai yi a kasar Sin, trailing Xiaomi, Huawei, Lenovo, Samsung da Yulong, bisa ga bincike m Canalys.

"Wannan shi ne mai ban mamaki sakamakon, ba cewa talakawan sayar farashin Apple ta wayoyin hannu ne kusan biyu wadanda ta kusa fafatawa a gasa,"Canalys ce. "Duk da yake kasar Sin smartphone dillalai suna da sauri samun ƙasa duniya, Apple ya juya allunan kan su a cikin gida kasuwa. "

Za a iya shi iya domin Apple Watch ga kasa?

Tana da shekara biyar Apple kaddamar da latest gaske sabon samfurin - da iPad - a 2010. Don rayu har zuwa da sunan ga bidi'a, kuma sarrafa kudaden shiga daga aminci a kan iPhone, Apple bukatar Apple Watch zama wani m nasara.

Cook ya sanar da cewa agogon zai je sayarwa a watan Afrilu, bada kamfanin mai goyon baya a cikin na uku da kwata a lokacin da shi ba zai amfana daga Kirsimeti ko kasar Sin Sabuwar Shekara, wanda zai yi ya taimaki previous biyu bariki. "Muna yin babban ci gaba a ci gaba da shi,"Inji shi.

Apple ya bayyana sabon samfurin - sau da yawa ake magana a kai a matsayin iWatch, ko da yake ba a hukumance, mai suna - a matsayin "mafi sirri na'urar abada" kuma shi ne tunanin da shi za su iya saka idanu da wearer ta kiwon lafiya, kazalika da connect zuwa wani iPhone don samar da dama wasu ayyuka. Cook ya ce app developers ya riga ya burge shi da "wani m bidi'a".

Carolina Milanesi a Kantar Worldpanel ComTech ce agogon zai taimaka Apple mika da tallace-tallace a cikin wani yawa fadi kasuwa. "Sun kasance sosai smart a turawa da shi a matsayin ado da kuma zane maimakon yadda technologically smart shi ne,"In ji ta. "Suna mayar da hankali more on ya taka rawar gani da zane da kuma fashion duniya fiye da tech shafukan.

"Ina ganin wannan zai zama yafi m buy fiye da wani iPad. Da wani iPad ka so wani iPad: wannan da yake faruwa a fiye na mai fashion sanarwa. "

Ta ce da ƙaddamar zai amfana daga fashion da kuma sayar da dabarun da Angela Ahrendts, tsohon Donna Kocin Apple hayar bara a kan wani $ 73m albashi kunshin matsayin shugaban Retail.

Apple poached kirtani na babban sunayen daga fashion da kuma zane don shiga ta watch tawagar, ciki har da Patrick Pruniaux, tsohon mataimakin shugaban kasa na tallace-tallace a Tag Heuer kuma tsohon Yves Saint Laurent Kocin Paul Deneve, wanda yake a yanzu Apple ta "mataimakin shugaban na musamman ayyukan".

Tim Cook gabatar da Apple Watch a California a bara.
Tim Cook gabatar da Apple Watch a California a bara. M: Zuma / Rex

Shin, Tim Cook fito daga inuwar Steve Jobs?

'Yan sarki executives da aka matsayin intimately da alaka da su kamar yadda kamfanonin Jobs yana tare da Apple, kuma Cook fuskanci wani m yaki don nasara a kan masu zuba jari suke tsõron ya rasa co-kafa ta hangen nesa da kuma showmanship.

Fafutukar zuba jari David Einhorn kuma Carl Icahn yi kokarin tsoma baki tare da Cook ta management, amma ya tsaya ya kasa. Ya ke kuma nuna steely gefen by axing Scott Forstall, tsohon shugaban da iOS mobile tsarin aiki, a kan kasa ƙaddamar da Apple Maps app, kazalika da maye gurbin shugaban kamfanin Stores, John Browett - tsohon Dixons Kocin - bayan kasa da shekara guda a cikin aiki.

Jobs kuma Cook ne "irin daban-daban mutane", ya ce Milanesi, wanda ya bi Apple fiye da shekaru goma. "The liyafar karkashin Cook ya sosai m: shi sosai ban sha'awa a yadda ake gudanar da manajan samfurin sarkar. "

Milanesi ce Cook ya kuma yi mai yawa ya yi Apple ji kamar more m iri. "Tare da Jobs ya aspirational amma da ɗan untouchable da m,"In ji ta. "Yana da alama yafi bude da kuma m karkashin Tim, kuma shi ke da muhimmanci kamar yadda suke so a mika samfurin range to fadi da kashi na masu amfani da.

"Yanã babban gwajin zai zama Apple Watch, kamar yadda shi ne na farko da samfurin da za a kaddamar a karkashin jagoranci. "

Shin, bã zã Apple ta babbar tsabar kudi tari zama alhaki?

Apple ne yin fiye da kudi fiye da shi zai iya ciyar, zuwa mutuža cewa ya gina wani $ 178bn da tsabar kudi tari. Yana kara $ 23bn zuwa aljihun a karshe kwata, kuma kusan dukkan an banked kasashen waje. Shan shi koma Amurka a mayar da shi zuwa hannun jeri zai jawo wa kansu wani babban haraji lissafin.

Don neman yardarsu zuba jari Apple an sayen hannun jari da baya, amma ta yi aron kan tsabar kudi maimakon yin amfani da babban birnin kasar. Yana saye da baya $ 45bn na hannun jari a bara amma bai sanya da yawa daga mai lan wasa a tsabar kudi. Ya na $ 35bn na bashi.

Blaber ce Apple bukatar kula da manyan ragi ba shi da "tsoka da sassauci da su zuba jari a cikin sabon nau'i". Amma da latest kuma babbar saye - Dr dre ta belun kunne da streaming business Beats Electronics - cost shi $ 3bn.

Girman Apple ta tsabar kudi gudanar ya ja hankalin 'yan siyasa. Cook ya gaya Congress kamfanin zai ƙarshe kawo shi da baya onshore, amma a lokacin akwai "ban mamaki simplification da kamfanoni haraji code" ciki har da wani "m haraji a kan kasashen waje albashi da damar da free kwarara daga babban birnin kasar koma Amurka".

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