Children and adults alike aren’t just playing Minecraft in their millions: they’re watching YouTube videos made using Minecraft – and those videos are racking up billions of views.
Now online video firm Octoly has published a report aiming to quantify that, claiming that by June 2014, Minecraft videos had been watched 30.8 billion times, with only 183 million of those views coming from the channel of Mojang, the game’s publisher.
That’s nearly three times the total views for videos about Grand Theft Auto, which Octoly estimated was the second most popular gaming brand on YouTube with nearly 12 billion views, ahead of Call of Duty (10.2 miljard), Angry Birds (six billion) and Halo (4.8 miljard).
The company claims that since June, Minecraft videod on jälginud teine 16 billion times, võttes selle kokku 47 billion views. "Juunis, Meie Octoly360 süsteem leitud 81,000 Eraldi YouTube loojad räägivad Minecraft,"Selgitas Octoly. "Täna on 147,000 looja kanaleid Minecraft videod, peaaegu kaks korda. "
Minecraft on nii kaugel rivaali marki ei tule üllatusena, et igaüks, kes on jälginud mängu ja / või arengut YouTube viimase paari aasta jooksul.
Sees graafiku top 100 YouTube kanaleid septembris 2014 avaldatud tööstuse sait Tubefilter, andmeid kasutades analytics firma Avatud Hiline, lapsesõbralik Minecraft kanal Stampy oli kolmas kanal maailma 189.6 miljonit vaatamist sel kuul.
Mojang has supported its YouTube community since the early days of Minecraft, avoiding copyright arguments with video creators, and taking a hands-off approach to the content of their videos.
“We have a whole slew of people who are making their entire living just off making videos about Minecraft. Just the economics of that – how many people are making a living off this one IP – is pretty awesome,” Mojang’s chief operating officer Vu Bui ütles Guardian in October.
“That doesn’t take anything away from us, and I would say it actually adds value to Minecraft, to have people who are extremely talented and creative doing things. We’ve essentially outsourced YouTube videos to a community of millions of people, and what they come up with is more creative than anything we could make ourselves.”
YouTube is a big part of the reason why Minecraft is such a strong, well-loved gaming brand in 2014 – and it’s also a notable factor in Microsoft’s decision to buy Mojang for $2.5bn see suvi.
Microsoft isn’t just buying a popular game that’s sold more than 54m copies across computer, console and mobile: it’s buying one of the world’s biggest television brands. Despite the fact that it’s huge popularity is online, rather than on traditional television.
guardian.co.uk © Guardian News & Media Limited 2010